Things worth reading for December 20th from 06:34 to 07:15:
- F2F in the Mediated Classroom: "Premiering in L.A.": the "New" MLA 2011 Jan. 6-9 – @kathiiberens takes apart the MLA's Flintstonian reluctance to adapt to social media and new levels of transparency. Go Kathi Go!
- No one’s neutral about net neutrality – Don't miss this short but important article about the latest FCC proposals about net neutrality and how the lobbyists are making big bucks off it. Net neutrality is more important that online privacy and the great under-scrutinized digital topic of our time.
- Innovations Pick – Foursquare to Unlock Your Door | Innovations Digest – "This week’s Innovations Pick is one of the coolest we’ve ever featured. Two “tech enthusiasts” (read: brilliant nerds) set up their apartment’s front door to buzz open when they check in to their apartment on Foursquare. They used Foursquare's 2.0 API, a local push notification service, an industrial web-enabled relay device, some speaker wide, and knowledge of electricity to accomplish the goal. They’re taking the cool factor even further by opening the functionality for other people and hosting a New Year’s Eve party at their place where you have to use the Foursquare check-in to get in. The created a video to both show off their awesome work and invite the public to their party – who’s coming with?"
- Mass Relevance Raises $1.5 Million For Brand-Focused Social Syndication Service – I'm pretty excited about this company.
- Eight guidelines for real time marketing | Joel Rubinson on Marketing Research – Joel has eight good ideas about real-time marketing and how to analyze it, but I'm concerned that there's nothing much real-time about our current conversation about real-time. It's more "really quite recent" time, isn't it? More on this soon…
- Summary of Trends for 2011+ | What’s Next: Top Trends – Very useful review of a whole bunch of trend predictions for 2011… none of which seem to agree in the slightest.
- Square Inch Anthropology :: CultureBy – Grant McCracken – Useful post by Grant: 'Square inch anthropology says, in effect, "look, we don't claim to know everything about this culture, but we do have relative confidence in one or two things within it. In this case: Cocktail culture and the Betty Page style." We may now make claims to knowledge without pretending any overarching knowledge or competence.'
- Microsoft Eyes Wider Net As Xbox Turns To Entertainment | Tricia Duryee | eMoney | AllThingsD – "The Kinect has been an early hit for Microsoft, but an even bigger moment to celebrate will be when the new gaming accessory can help move the Xbox beyond the hardcore gaming crowd demographic to appeal to a mass audience for general living room entertainment."
- Web Ad Spending Overtakes Newspaper Ad Spending | Peter Kafka | MediaMemo | AllThingsD – Good note from Peter Kafka on the eMarketer numbers: "As always, it’s worth noting that because eMarketer’s online numbers include search, these charts are really about Google more than anything else. In fact, at $28.8 billion Google’s projected worldwide revenue for 2010 would eclipse the U.S. newspaper business all by itself."
- The Web Passes Newspapers in Ad Spending For First Time – The eMarketer Blog – Big news for digital folks. Spooky music time (again!) for newspaper folks… but how is eMarketer counting ads spent on digital news sites?
Leave a Reply