Interesting Tidbits for March 16th

Things worth reading for March 4th through March 16th:

The State of the News Media 2011 – Here’s the direct study from Pew that Reuters summarized in the next link.

Online readership and ad revenue overtake newspapers | Reuters – Reuters Summary: “For the first time, online readership and advertising revenue has surpassed that of print newspapers.

“Online advertising revenue in the United States is projected to overtake print newspaper ad revenue in 2010, according to the latest report, the State of the News Media, from the Pew Research Center’s Project for Excellence in Journalism.”

LivingSocial in Talks to Raise $500 Million – WSJ.com – “LivingSocial Inc., a website offering daily coupons, is in active talks with investors to raise around $500 million to help fuel its expansion and keep up with rival Groupon Inc., according to people familiar with the matter.

“The move comes just three months after LivingSocial said it had raised $175 million from Amazon.com Inc. It isn’t clear what valuation LivingSocial is seeking or which investors are involved in the talks, but one person familiar with the matter said the company would like to raise $100 million from handful of marquee investors.”

Groupon Nightmare: Small Business Posie – Truly interesting article about the perils of using Groupon without proper planning.

All the Aggregation That’s Fit to Aggregate – NYTimes.com – The NYT’s Bill Keller on today’s journalism, including this ZING on HuffPo: ‘Last month, when AOL bought The Huffington Post for $315 million, it was portrayed as a sign that AOL is moving into the business of creating stuff — what we used to call writing or reporting or journalism but we now call “content.” Buying an aggregator and calling it a content play is a little like a company’s announcing plans to improve its cash position by hiring a counterfeiter.’

When Shakespeare Goes Disastrously Wrong – Funny Videos | Cracked.com – Very cute and worth a look.

What today’s brand marketers can learn from William Shakespeare — iMediaConnection Blog – Check out Gretchen Hyman’s kind coverage of my iMedia Brand Summit talk on Monday!

Facebook Users to Get Warner Bros. Movies – WSJ.com – The biggest part of this story is here: “Warner Bros.’ move also indicates that, at least for now, Facebook prefers to simply allow other companies to use its popular platform to set up their own virtual screening rooms, with Facebook taking a cut of sales.”

How To Do Propagation Planning – Really interesting deck.

If you like this, please follow me on Twitter as @bradberens for more!

 

The Shakespeare Brand: Yesterday’s iMedia Talk now UP on YouTube

UPDATE: More of the talk now embedded below.

Yesterday I had the great pleasure of speaking at the iMedia Brand Summit– an event that I’ve been intimately associated with for years but at which I’ve rarely presented while wearing my research hat.  This talk is the seed of my next book length project, and I was delighted to see that most of it is already on YouTube this morning:

 

Here’s the handbook description:

On February 11, 2011 Disney released a new kids movie called “Gnomeo & Juliet” based on William Shakespeare’s “Romeo and Juliet.” Why? What made Disney think that an animated love story about lawn gnomes would somehow be better – or, at least, more marketable — with a connection to a play first performed in London in 1595? The answer is simple: Shakespeare created one of history’s most powerful brands. Allusions to and adaptations of his plays permeate our culture, and not just in movies and TV. In Corpus Christi in 1845, while serving in the infantry, bored and waiting for the Mexican War to start, future President Ulysses S. Grant killed time playing the role of Desdemona– the female lead in “Othello.” Imagine George W. Bush or Barack Obama doing that! We don’t typically think of Shakespeare as a successful brand story, but we should because the way Shakespeare created, bonded with and nurtured his customer base has actionable lessons for marketers today. Don’t get distracted by the tights, skulls, swords and iambic pentameter: what really distinguished Shakespeare was his longitudinal and economic relationship with his customers. In today’s insight address, iMedia’s own Chief Content Officer (and a bona fide Shakespearean) will unpack this economic relationship and explore how deploying the Shakespeare Strategy can empower marketing in today’s digital media landscape.

I’ll post when Part II comes live or repost the whole thing to YouTube once I get the files.

Please let me know what you think!

 

Interesting Tidbits for March 4th

Things worth reading for February 26th through March 4th:


FCC Moves to Redirect Phone Subsidies for the Poor – PCWorld Business Center – Big news, surfaced by @shellypalmer

Facebook To Share Users’ Home Addresses, Phone Numbers With External Sites – Yikes!  “Facebook will be moving forward with a controversial plan to give third-party developers and external websites the ability to access users’ home addresses and cellphone numbers in the face of criticism from privacy experts, users, and even congressmen.”

The Apple strategy tax – Will Apple slowly kill its business as Microsoft once seemed to? Check out this interesting piece from Ars Technica.

AT&T Offers Mobile Shopping Alerts – WSJ.com – “AT&T Inc. is taking aim at mobile advertising with a program that serves up special offers via text message when its wireless subscribers are near a retailer or brand participating in the program.

“AT&T is working with Placecast, a six-year-old start-up, to deliver advertising and offers to subscribers’ cellphones via its “ShopAlerts by AT&T” program. The service, which targets the ads based on a person’s location, age and gender, is currently only available in New York, Los Angeles, Chicago, and San Francisco. Eventually, ads will also target interests, such as sports or cars, which users will be asked to identify when subscribing.

“Subscribers will have to sign up for the service, which takes advantage of mobile-phones’ ability to track their users’ locations. In theory, that means companies can target offers at people in a position to act on them immediately, a capability advocates hope will open up a lucrative new advertising market.

Coming Soon: Advertiser Alerts on Your Phone – Digits – WSJ – “On Tuesday Loopt, a social network catered to mobile-device users, unveiled a plan to allow advertisers to send alerts to Loopt users, based on their location, when they want to offer them an limited-time deal.

“A restaurant looking to fill empty seats, for example, could alert a nearby Loopt user of a special price for a meal if they arrived first, says Loopt’s chief executive Sam Altman, in an interview. “We’re very excited about this,” he says.

“The initiative, called Reward Alerts, will begin later this month and builds on prior efforts by Loopt, other social-networking services such as Facebook and Foursquare and big Internet companies such as business-review site Yelp and search giant Google to tap into the market for local-business advertising.”

Facebook ‘Like’ Button Takes Over Share Button Functionality – “After months of updates to its Like button, Facebook has released an update that fundamentally changes the button’s functionality to that of a Share button. Now after hitting the Like button, a full story with a headline, blurb and thumbnail will be posted to your profile wall. You’ll also be given an option to comment on the story link. Previously, only a link to the story would appear in the recent activity, often going unnoticed by users.”

Plan to Create a Digital Works Institute Wins Ad Contest – NYTimes.com – “The idea, submitted by Kip Voytek, a specialist in interactive advertising, is to form a national institute that would be focused on education in the realm of digital arts and sciences.”

PressThink: How the Backchannel Has Changed the Game for Conference Panelists – Really terrific post (about a year old) by Jay Rosen.

If you like this, please follow me on Twitter as @bradberens for more!