Things worth reading for April 6th through April 18th:
Facebook advertising: Facebook prepares to cash in on users’ data – latimes.com – “The Palo Alto company is looking to cash in on this mother lode of personal information by helping advertisers pinpoint exactly whom they want to reach. This is no idle boast. Facebook doesn’t have to guess who its users are or what they like. Facebook knows, because members volunteer this information freely — and frequently — in their profiles, status updates, wall posts, messages and ‘likes.’
“It’s now tracking this activity, shooting online ads to users based on their demographics, interests, even what they say to friends on the site — sometimes within minutes of them typing a key word or phrase.”
Razorfish5: Technologies That Will Change The Business of Brands – PSFK – “Razorfish’s Chief Technology Officer, Ray Velez, led the production of a report that focuses on how companies can work with emerging trends in technology including:
- Near Field Communications
- The Interface Revolution
- Open APIs and Digital Services
- Holistic Data Management
- Businesses Shifting To Cloud Computing”
Motorola Mobility intros SocialTV service | The Digital Home – CNET News – Social Media + TV = the new Motorola SocialTV application.
Is Amazon Entering the Display Ad Business?: Tech News and Analysis « – “Amazon already offers display advertising opportunities on its own website. But the company may be preparing to be a much bigger force across the web as it looks to become a major player in the online display advertising market. That’s the conclusion of analyst Ben Schachter of Macquerie Research.”
Google to Revamp YouTube With ‘Channels’ – WSJ.com – “YouTube is looking to compete with broadcast and cable television, some of these people said, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.”
Marketers Failing Interactive Part of Interactive Marketing | CMO Strategy – Advertising Age – CMOs still don’t get it, per AdAge & Forrester.
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