Category Archives: Culture

Why Avengers ROCKS + Top 5 Superhero Movies

Posted on May 6, 2012 by bradberens

Yesterday my almost-seven-year-old son and I took in a 3D matinee of “The Avengers” and had a blast. We loved it so much that we plan to see it again in iMax. The movie has everything—Joss Whedon directing off a … Continue reading →

Posted in Cognitive Funding, Culture, Shakespeare, TV & Movies | 1 Comment

Mom for a Day. Oy Vey!

Posted on November 16, 2011 by bradberens

My wife Kathi left to teach in L.A. this morning and so I became the POD (Parent on Duty), also known as “Substitute Mom.” That was less than 12 hours ago & I’m totally frazzled. Unlike most of my posts, … Continue reading →

Posted in Culture, Personal | Leave a comment



Portland Startups to work with Target, Coca-Cola, Nike, Google, Wieden + Kennedy

Posted on August 1, 2011 by bradberens

Our industry has relapsed into a high digital startup fever, but this time with a new twist— brands working directly with entrepreneurs in order to find the next hot digital companies at the earliest possible stage and to stay at … Continue reading →

Posted in Culture, Internet, Marketing | Leave a comment

Netflix’s Big OOPS– didn’t these guys take Psych 101?

Posted on July 13, 2011 by bradberens

Topline takeway for this post: Netflix has screwed up, turning unconsidered background choices into front-of-mind considerations. They don’t understand how pleasure and satisfaction work. I’m on vacation and somewhat unplugged, but I was still connected enought to receive a surprising … Continue reading →

Posted in Culture, Eventness, Internet, Media, Personal, Social Media, TV & Movies | 1 Comment

Simile Search: Please Help This Writer!

Posted on May 20, 2011 by bradberens

I’m looking for evocative comparisons that talk about how one thing so automatically comes with another that we take the pairing for granted. Like, “the juice comes with the meat” (except it often doesn’t) or “the warmth that comes with … Continue reading →

Posted in Books, Culture, Eventness, Media, Shakespeare, TV & Movies | 3 Comments

Short Post: There’s More to the Amazon story than Fast Company conveys

Posted on May 19, 2011 by bradberens

Kit Eaton over at Fast Company (a must read in general) blogged today about Amazon’s announcement that it now sells more e-Books than physical books.  Here’s a relevant snippet including a link to the Amazon press release: Since April the … Continue reading →

Posted in Books, Culture, Internet, Media | 1 Comment

Super Storytelling Smackdown: “Smallville” vs. “Thor”

Posted on May 16, 2011 by bradberens

This is a post about the difference between experiencing a story and remembering it later, a distinction that we pay too little attention to in the media world.  I’ll talk about theater, movies, TV, Superman, Thor and Shakespeare, and there … Continue reading →

Posted in Culture, Eventness, Internet, Media, Shakespeare, TV & Movies | Leave a comment

New Delhi arrival: first thoughts…

Posted on April 24, 2011 by bradberens

I arrived in New Delhi last night to attend and MC our launch of ad:tech New Delhi later this week.  It was a pleasant trip (thank you Continental Airlines) if just a little over 24 hours in length.  In a … Continue reading →

Posted in Culture, Personal | 2 Comments

Fascinating TED talk by David Brooks

Posted on March 17, 2011 by bradberens

This is well worth all 18 minutes.  

Posted in Culture, Public Speaking | Leave a comment

The Shakespeare Brand: Yesterday’s iMedia Talk now UP on YouTube

Posted on March 8, 2011 by bradberens

UPDATE: More of the talk now embedded below. Yesterday I had the great pleasure of speaking at the iMedia Brand Summit– an event that I’ve been intimately associated with for years but at which I’ve rarely presented while wearing my … Continue reading →

Posted in Books, Culture, Eventness, Internet, Marketing, Media, Public Speaking, Shakespeare, Uncategorized | 4 Comments