Sat AM Quick Updates on Urban Outfitters

Quick updates:

Urban Outfitters finally spoke out both via Twitter and on the blog to which they link:

Hey everyone, please read our statement regarding the I Heart Destination Necklace. http://urbout.co/kqdecK

Why the company waited until the Saturday morning of a holiday weekend is beyond me.

Note also that my friend Marshall Kirkpatrick of ReadWriteWeb found a different take on the story that showed that Tru.che did not originate the design in question:

Late night RT: if you’ve read about UrbanOutfitters vs Etsy, this might make you reconsider the story @Regretsy: Urban Outrage bit.ly/iNYW9A

Here’s a link to my original overview from Friday morning, with ongoing thanks to @kathiiberens for first surfacing this story to my attention.

@tallasiandude had quipped to me yesterday:

@bradberens I would think the “most chilling thing from an industry perspective” is its lack of ethics WRT design theft. #urbanoutfitters

To which I riposted:

@tallasiandude don’t want to presume guilt– except for bad marketing tactics.

In light of Marshall’s gemcutting tweet, I’m doubly glad of that exchange with @tallasiandude.

The Take Home: Whether or not Urban Outfitters is guilty of design theft, the company is definitely guilty of having a poorly-conceived social media crisis policy, which after the Domino’s 2009 debacle (see my overview post) is just plain foolish.  Whether or not a proposed boycott was justified is immaterial– UO needed to get out there in a hurry and didn’t.

I’ll be curious as to whether or not we see shareholder erosion for Urban Outfitters.

Urban Outfitters’ Massive Social Media FAIL

Please check out my latest post over at iMedia Connection about how Urban Outfitters is following in the dubious footsteps of Domino’s Pizza back in 2009 in their failure to address a massively negative social media campaign.

Domino’s learned this lesson the hard way — and is now doing social media right — so let’s hope that Urban Outfitters figures this out faster.