Things worth reading for November 17th through November 18th:
- The Future of Advertising | Fast Company – Massive, well-written, and useful: this is the article you should send to your friends and parents who don't understand what all the digital media fuss is about. A triumph and not to be missed.<br />
"Over the past few years, because of a combination of Internet disintermediation, recession, and corporate blindness, the assembly line has been obliterated — economically, organizationally, and culturally. In the ad business, the relatively good life of 2007 is as remote as the whiskey highs of 1962. "Here we go again," moans Andy Nibley, the former CEO of ad agency Marsteller who, over the past decade, has also been the CEO of the digital arms of both Reuters and Universal Music. "First the news business, then the music business, then advertising. Is there any industry I get involved in that doesn't get destroyed by digital technology?""
- UK Consumers Are Doing More Online, More Often, With More Devices – eMarketer – Interesting piece from eMarketer about how the U.K. population has 70% broadband penetration and high uptake on new tech like tablets.
- No Need to Tune Into Google TV – WSJ.com – "…For now, I'd relegate Google TV to the category of a geek product, not a mainstream, easy solution ready for average users. It's too complicated, in my view, and some of its functions fall short."
- Mary Meeker’s Awesome Web 2.0 Presentation About The State Of The Web – Just in case you missed the million other links to these always-provocative slides.
- Research firm sees growth for Android-based tablets | Reuters – The tablet wars are just beginning: "(Reuters) – Tablet computers using Google Inc's Android-based system will steal some sales from Apple Inc's iPad and hold 15.2 percent of the market in 2011, industry tracker IMS Research said."
- Former News Corp. Exec Peter Chernin Enters Yahoo Scenarios | Kara Swisher | BoomTown | AllThingsD – "…Multiple sources from a variety of sides said that Chernin, a well-liked and deeply experienced media and entertainment exec, has been contacted by a number of private equity firms and other investors about his interest in becoming involved should any of the various and sundry scenarios around the Internet giant pan out." <br />
Really? Another Hollywood exec potentially to take on Yahoo? It's interesting to see how deeply entertainment is in the Yahoo DNA… I still think that Sony should buy Yahoo, though.
- Don’t write off Gowalla just yet: huge Disney Parks deal announced – "Foursquare competitor Gowalla has had a tough time gaining users and brands with foursquare and Facebook Places stealing much of the location-based limelight, but today they’ve landed one of the biggest fish there is. They’ve partnered with Disney Parks to offer stamps and pins for users checking in around Walt Disney World and Disneyland."
- Digital Goods Real Billions – Nice 101 deck on why Virtual Goods are big business.
- Brands and brains collaborate on packaging – iMediaConnection.com – Interesting piece on iMedia Connection today– I have doubts about the results of measuring somebody while strapped into an MRI (although to be fair the author, Brian Easter, doesn't discuss methodology) but do think that a neuro-scientific perspective is useful in marketing. Is it just me, or does anybody else think that Tropicana had a big WIN with the packaging switcheroo this year? <br />
Here's a quote from the article: "Though neuromarketing is still expensive — estimated costs run between $30 and $100 million if done properly — it is slowly becoming a more viable option for companies looking to gain new insight into consumers. Both Campbell's and Frito-Lay gained information that traditional testing couldn't yield, while SunChips and Tropicana could have used the same techniques to avoid a costly faux pas. Further investment in this emerging technology could hinge on the successes and failures of these companies' packaging redesign ventures."
- Reflections on a Season of Marketing Conferences | Millennial Marketing – Don't miss Carol Phillips' big picture review of a seson's worth of conference going. I'm grateful that so many of the conferences she attended and spoke at were with dmg :: events.
- Google: Google Goggles Marketing Experiment – Interactive (video) – Creativity Online – "Today Google announced the launch of a new marketing experiment using Google Goggles. The feature on the Google mobile app allows users to search for info on items captured on their phones and now, five brands—T-Mobile, Disney, Delta, Diageo and Buick have gotten in on the action. Gogglers who shoot print or outdoor ads from the aforementioned advertisers will be able to click through to a mobile site for that particular brand. "
- Innovations move amusement parks into digital age | Reuters – "The company offers a customized smartphone application that allows theme park guests to buy tickets, find rides and keep tabs on friends through a GPS map system, and post real-time updates about their day on Facebook and Twitter.<br />
"The theme parks stand to increase profits through the new digital media, according to Leonard Sim, founding director of Lo-Q, a Henley-on-Thames, U.K., company."
Things worth reading for November 16th through November 17th:
- Too Good to Check – NYTimes.com – Important Piece by Thomas Friedman: “On Nov. 4, Anderson Cooper did the country a favor. He expertly deconstructed on his CNN show the bogus rumor that President Obama’s trip to Asia would cost $200 million a day. This was an important “story.” It underscored just how far ahead of his time Mark Twain was when he said a century before the Internet, “A lie can travel halfway around the world while the truth is putting on its shoes.” But it also showed that there is an antidote to malicious journalism — and that’s good journalism. “
- What The F*** Is My Social Media Strategy? by Mike Phillips – Even the LINK is NSFW, but don’t miss this & remember to hit “refresh” a couple times.
- “I’m a ninja!” Surfaced by Jim Nichols– what many sane people want to say to “social media experts.” Oy! – Like a car wreck, this is disturbing but compelling. Whence comes this vogue for sarcasm matched with animation so bad it makes Hanna Barbera look like Miyazaki?
- Amazon.com Brings Moviemaking to the Masses With Amazon Studios Launch – Risky Business – Talk about disruption! “Amazon is muscling into the movie business. And the 15-year-old Seattle-based Web behemoth wants everyone to come along.”Under a new first-look deal with Warner Bros., Amazon.com has launched Amazon Studios, a user-generated online development and production outfit built around monthly contests and community feedback. The end result, if all goes as planned, will be feature films derived from the best user submissions that Amazon Studios produces for theatrical release.”To feed the studio’s development, filmmakers and writers around the world are invited beginning immediately to upload feature-length films and screenplays to the site, which triggers an 18-month option on the material. Each month starting in January, based on community feedback, two scripts and one test film will be designated the best of the bunch and awarded cash grants — $20,000 for each screenplay and $100,000 for the film”
- Executive Summary – It Will Be Awesome if They Don’t Screw it Up: 3D Printing | Public Knowledge – Fascinating– and I thought just printing books on demand was pretty nifty! “In its simplest form, 3D printing is a way to turn bits into atoms, translating computer design files into real life objects. Although this technology has existed for some time in high end design firms and research facilities, new, open source 3D printers like the RepRap and the MakerBot are finding a way to make this technology widely affordable and available. Since these projects are open source, they are constantly evolving and improving. As a bonus, the RepRap can print out a substantial portion of its own parts, therefore making it a self-replicating machine.”
- The Rise of Connectivity Addiction | Fast Company – Hmmm, I may need to look into Richard Watson’s work: “We have developed a culture of instant digital gratification in which there is always something to do–although, ironically, we never seem to be entirely satisfied with what we end up choosing. Think about the way people jump between songs on an iPod, barely able to listen to a single song, let alone a whole album. No wonder companies such as Motorola use phrases like “micro boredom” as an opportunity for product development.”
- How far would you go for your favorite brand? | Marketplace From American Public Media – “A new study in the current issue of the Journal of Marketing says brand names mean so much to consumers, they’ll go to great lengths to afford them. Joe Priester explains.” This might very well be nonsense, but it’s interesting.
- Marketing to Digital Moms | ClickZ – “When I attended ad:tech New York two weeks ago, I couldn’t help but feel that maybe finally women were receiving their due. The first day’s keynote speaker, Lauren Zalaznick, the president of NBC Universal Women and Lifestyle Entertainment Networks, though discussing “Redefining ‘Digital’,” couldn’t help but use female-centric examples and data when making her case. The ad:tech conference schedule dedicated two whole sessions to “Marketing to Digital Moms,” the first session led by Nancy Galanty of iMom Summit. Since women represent 51 percent of the U.S. population these days and, according to session presenter Terri Walter, chief digital storyteller Microsoft Advertising (love that title!), women control 80 percent of purchasing power worldwide ($5 trillion), I thought it would be nothing short of a disservice not to recap and expand upon the Marketing to Digital Moms topic.” The iMedia iMoms Summit in May is going to ROCK!
- YouTube – Dynamite – Taio Cruz – A Cappella Cover – Just Voice and Mouth – Mike Tompkins – This is really wonderful… and incidentally a testament to the power of the YouTube platform.
These are my links for November 15th through November 16th:
- Meebo to Announce Content Sharing Bar | Liz Gannes | NetworkEffect | AllThingsD – “Meebo on Tuesday plans to announce an update to its popular Meebo Bar (which is used on this Web site, and many others, to make it easier for users to share content). The goal is to help users discover new Web sites (kind of like StumbleUpon) and become loyal to them by using a check-in system (kind of like a virtual Foursquare).” Interesting idea, but I don’t think this actually equates to presence or eventness… just another sort of loyalty index. Isn’t one part of FourSquare-like checking in at least the PROMISE that you’ll run into somebody you know in the flesh? This doesn’t have that.
- FT.com / Technology – Facebook expands into e-mail – More reporterly details on the announcement by Facebook about their new email service. (The other link is a user’s impressions.) Methinks this might reduce time on site…
- Morgan Stanley’s Net `Queen’ Meeker Sees Mobile-Web Boom – Bloomberg – “Mary Meeker will predict a $50 billion online advertising boom in an address at the annual Web 2.0 Summit in San Francisco today. The Morgan Stanley analyst will say as well that mobile commerce may gain market share faster than traditional online retailing.” This seems more like a build on her much-repeated last year’s prediction that we’ll see more smart phones than PCs by 2013– but that $50B number sure is alluring.
- First Look: Facebook Messages adds email | Tech Blog: Insights on the tech industry | FT.com – FT has a nice rundown on the pros and cons of the new Facebook email.
- HEARD ON THE STREET: Facebook Pokes Yahoo and AOL – WSJ.com – WSJ on the new Facebook email– and don’t miss the infographic!<br />
“Indeed, both AOL and Yahoo have in recent weeks unveiled revamps to their email services that do something similar to Facebook’s new messaging offering—namely, seamlessly integrate multiple digital communications, such as texting, instant messaging, regular email and social-networking feeds.”
- Creating a Cohesive Online Publication in the Age of the Link – Alexis Madrigal – Technology – The Atlantic – “I have a theory (more like a hypothesis) that the print brands created during the 20th century are special. They reached a level of national awareness and cohesion that I don’t think will be equaled. A simpler way to put this: they knew what they did and so did everyone else. Even when they go online, they are trusted and known in ways that other sites — even well-funded, high-profile ones — can’t match. ” And why haven’t I ever heard of TheAwl.com?
- Comcast Unveils iPad App – WSJ.com – “Comcast Corp. unveiled an application for Apple Inc.’s iPad that allows its customers to watch videos, program their digital video recorders and more, as pay-television providers look to keep eyeballs on their offerings, whether in the home or not.”