BradBerens.com
Thoughts about where our real and digital worlds collide.

  • Gen AI and the Future of Entertainment

    Will algorithms take over Hollywood and make personalized video the dominant way people entertain themselves? Like me, my friend Shelly Palmer is in the futurist business—peering into trends, technologies, and tea leaves to make sense of what’s coming. Last week, Shelly published, “Hollywood’s AI Blind Spot: The Fatal Mistake That Will Kill the Industry,” which…

  • Ozempic Update, Musk Redux, & More

    An update on my experiences with Ozempic, then thoughts about the AI competitive landscape and what Elon Musk believes. Back in September, I started taking Ozempic both because I have Type 2 diabetes and because I’ve struggled to lose weight for a long time. I’ve been open about this, writing about it in this newsletter, and many…

  • Attentuon

    What if we’ve been thinking about attention the wrong way? Perhaps the single most famous sentence about attention comes from William James in his 1918 book The Principles of Psychology: “My experience is what I agree to attend to” (page 401). It’s surprising that such a short, nine-word sentence contains two ideas that have not aged…

  • When Great Artists Are Bad People

    Artists can have dark sides, some alleged and some convicted. Should evil actions by artists change how we experience and judge the art? Let’s start with two thought experiments. #1. How would things be different today if newly uncovered evidence revealed that William Shakespeare was a pedophile who assaulted the boy actors in his company?…

  • Today’s Wildfires, Yesterday’s Memories

    There’s only one story on my mind this week: the Palisades Fire in Los Angeles. The last few days tore my attention to shreds and patches. I was in Vegas for CES when the Palisades Fire exploded in my hometown of Los Angeles. I flip-flopped between thoughtful business meetings and anxious refreshes of the Cal…

  • B.L.U.E. revisited…

    In today’s issue of my newsletter, The Brad Berens Weekly Dispatch, I revisited a piece I wrote on this blog back in 2019: Am I B.L.U.E.? (Bored, Lonely, Uncomfortable… Ever). Here’s the context from The Dispatch: Last week, the MSNBC host Chris Hayes had a peculiar op-ed in The New York Times about the value of boredom that’s a…

  • My 2024 in Books

    My annual journey across the books I read over the year. If you’re looking for a good read (or books to avoid) then you’ve come to the right place! Happy New Year! This is the first Dispatch of 2025, and I’m pleased to share that next issue will be the 150th. Thank you for the gift of your…

  • Movie Marketing Magic and… Stupidity

    Two Hollywood stories this week prompted a mediation on the two things movies need to succeed—and yes, it’s only two.  Two things in the movie biz happened last week: one fantastic and one fatuous. Let’s start with the dumb one. On Tuesday, the Wall Street Journal ($) ran an article titled, “Here’s a Hollywood Twist: Streaming Success…

  • Move Fast and Kill Kids

    Trigger Warning: If the title wasn’t enough of a hint, this piece gets into dark territory. In the December 5 episode of the podcast On with Kara Swisher, Swisher interviewed Megan Garcia and Meetali Jain. Garcia is the mother of Sewell Setzer III, a 14-year-old boy who killed himself in part because of an unhealthy, one-sided quasi-relationship with a chatbot…

  • Incursions of Memory

    A delightful podcast provoked three unexpected memories and a think about the differences between coincidence and serendipity. Let me start with a PSA: if you have any affection for or curiosity about Shakespeare, then don’t miss the delightful book Shakespeare: the Man Who Pays the Rent by Judi Dench and Brendan O’Hea, which is part discussion about…