BradBerens.com
Thoughts about where our real and digital worlds collide.

  • Tempest on a Toy Box

    Mattel printed the wrong URL on the back of the boxes of toys for the new “Wicked” movie, which was not good, but just how bad was it? Lady Sneerwell in Sheridan’s School for Scandal observes, “There’s no possibility of being witty without a little ill-nature: the malice of a good thing is the barb that makes…

  • Why Musk Supports Trump

    It has little to do with politics. I’m a fan of Arlie Russell Hochschild’s work. Her brilliant 2016 book, Strangers in Their Own Land: Anger and Mourning on the American Right, explored how a Tea Party community in Lake Charles, Louisiana, came to hold their political views, which became important in the weeks after the 2016…

  • Are There Unpersuadable People?

    In this election season when we’re all getting hundreds of daily messages attempting to persuade us, most aren’t effective. I return to earlier work about persuasion with new thoughts. I’ve been writing about persuasion for years, long before the birth of The Dispatch. Back in August of 2023, I tried to decant a lot of my…

  • Retro Futures: War Games

    Can a 1983 movie thriller about computers and the military tell us anything about drone warfare today?  In 1984, my lifelong friend Juliet and I were watching a then-recent movie, War Games, at my parents’ house. This was in the early years of home video. The first Blockbuster store had yet to open, and Tim Berners-Lee…

  • Emotional Truths that Aren’t True

    Jonathan Haidt’s bestseller “The Anxious Generation” is a terrible book on which nobody should waste their money or attention. Last week I had the privilege and pleasure of joining Joey Dumont on an episode of his True Thirty podcast in which we debated the merits of Jonathan Haidt’s bestselling nonfiction book The Anxious Generation: How the Great Rewiring…

  • Experience Stacks and Travel Back

    Returning to places you’ve been can reactivate old contexts and relationships in a special way. A quick word about Experience Stacks before we move on to our top story. Experience Stacks are the different contexts that a customer, user, or audience brings to a product or story. People improvisationally shift from context to context during experiences, which…

  • My Ozempic Journey: Packing Up

    Sometimes, when you know a change is coming, the anticipation itself can create other sorts of change. Regular Dispatch readers might remember a few issues back—in Will Ozempic Kill Movie Theaters?—when I explored how the possibility of 10% of the U.S. population going onto GLP-1 weight-loss drugs like Ozempic might be the final nail in the collective coffin…

  • The Digital Cyrano

    How realistic is the idea that an AI-driven “digital intimacy assistant” could help a shy man woo somebody he finds attractive? Last time, I shared a microfiction (1,000 words or less), a short science fiction story called Flyrt about Chris, a shy man, Roxy, the woman he finds attractive, and Cyr, a snarky, AI-powered “digital intimacy assistant”…

  • Flyrt, a Microfiction

    Can an AI-powered digital intimacy assistant help a shy man finally talk with the woman of his dreams? CHRIS couldn’t tear his attention from Roxy. In the office complex cafeteria line, passing in the art-filled lobby, during the occasional shared elevator ride, he found the flash of her overheard wit, the sparkle of her eyes, the…

  • Musk’s Latest Antics

    On August 6, Twitter/X owner Elon Musk filed a frivolous lawsuit against an obscure advertising trade group; the timing is suspicious. As longtime readers know, I’ve written an intermittent series about Elon Musk’s acquisition of Twitter. You don’t have to read those older pieces, nor must you care about advertising or know anything about GARM (the Global…