BradBerens.com
Thoughts about where our real and digital worlds collide.

  • Piercing the AI Wall, a Microfiction

    When an executive needs to reach a reclusive CEO who has AI agents protecting his privacy, it takes an analog approach to get through the AI wall. As regular readers already know, I’ve been experimenting with microfictions, short SF stories (1,000 words or less) that help me explore and illustrate aspects of how our lives might evolve…

  • Liquid Behavior

    Companies launching new products and services would be wise to focus on their target customers existing behaviors and moving them. PROLOGUE, 2025: I wrote the article that follows back in 2017. It was the first time that I dug into something that I believe strongly: businesses and organizations focus too much on their products and not enough…

  • When Strategy Devours Culture

    In 2004, I had an inside view of a company facing irrelevance and also making bad choices. Peter Drucker famously observed that in business “culture eats strategy for breakfast,” meaning that an organization can have a perfect strategic plan and still fail if the corporate culture doesn’t align around that strategy. The reverse is also…

  • Gen AI and the Future of Entertainment

    Will algorithms take over Hollywood and make personalized video the dominant way people entertain themselves? Like me, my friend Shelly Palmer is in the futurist business—peering into trends, technologies, and tea leaves to make sense of what’s coming. Last week, Shelly published, “Hollywood’s AI Blind Spot: The Fatal Mistake That Will Kill the Industry,” which…

  • Ozempic Update, Musk Redux, & More

    An update on my experiences with Ozempic, then thoughts about the AI competitive landscape and what Elon Musk believes. Back in September, I started taking Ozempic both because I have Type 2 diabetes and because I’ve struggled to lose weight for a long time. I’ve been open about this, writing about it in this newsletter, and many…

  • Attentuon

    What if we’ve been thinking about attention the wrong way? Perhaps the single most famous sentence about attention comes from William James in his 1918 book The Principles of Psychology: “My experience is what I agree to attend to” (page 401). It’s surprising that such a short, nine-word sentence contains two ideas that have not aged…

  • When Great Artists Are Bad People

    Artists can have dark sides, some alleged and some convicted. Should evil actions by artists change how we experience and judge the art? Let’s start with two thought experiments. #1. How would things be different today if newly uncovered evidence revealed that William Shakespeare was a pedophile who assaulted the boy actors in his company?…

  • Today’s Wildfires, Yesterday’s Memories

    There’s only one story on my mind this week: the Palisades Fire in Los Angeles. The last few days tore my attention to shreds and patches. I was in Vegas for CES when the Palisades Fire exploded in my hometown of Los Angeles. I flip-flopped between thoughtful business meetings and anxious refreshes of the Cal…

  • B.L.U.E. revisited…

    In today’s issue of my newsletter, The Brad Berens Weekly Dispatch, I revisited a piece I wrote on this blog back in 2019: Am I B.L.U.E.? (Bored, Lonely, Uncomfortable… Ever). Here’s the context from The Dispatch: Last week, the MSNBC host Chris Hayes had a peculiar op-ed in The New York Times about the value of boredom that’s a…

  • My 2024 in Books

    My annual journey across the books I read over the year. If you’re looking for a good read (or books to avoid) then you’ve come to the right place! Happy New Year! This is the first Dispatch of 2025, and I’m pleased to share that next issue will be the 150th. Thank you for the gift of your…