Things worth reading for November 23rd through November 24th:
- Digital Advertising is Driving Growth of Traditional Media – Jack Myers – "Traditional advertising investments in television, print, radio and out-of-home are projected to grow only 1.8% but digital advertising investments in these media will grow by an estimated 28%, spurring total 3.6% growth in traditional media categories, according to Jack Myers Media Business Report's Media Vision 2020: Media, Advertising and Marketing Economic Health Report 2010-2020. The Report projects total 2010 U.S. marketing communications and advertising investments will grow 3.2% to $601.5 billion."
- stevenberlinjohnson.com: Driven or Distracted? – Steven Johnson's canny take on the NYT piece "Growing up Digital, Wired for Distraction" (the previous link): "What's clearly obsessing Vishal is his love affair with video editing. There's no reason to think the 1985 version of Vishal wouldn't have been equally distracted from his schoolwork by the very same hobby. He just seems like such a clear type to me–the exact kind of kid that I knew growing up, in fact that I partially *was* growing up–the obsessive kid who is so into his movies/painting/model rockets/whatever that he doesn't pay as much attention to his schoolwork. I knew a bunch of kids who really wanted to be filmmakers, and kind of blew off school for a while. By far, the biggest difference between them and this Vishal is that Vishal has access to editing equipment that my friends in 1985 could only dream about."
- Growing Up Digital, Wired for Distraction – NYTimes.com – Long & interesting NYT article about how new media and secondary education are (and aren't) mixing. From @kathiiberens. "Some neuroscientists have been studying people like Sam and Vishal. They have begun to understand what happens to the brains of young people who are constantly online and in touch."
- The 3 rules of mindsets | Daniel Pink – "Dweck’s broad argument is that what people believe shapes what they achieve — mostly irrespective of their innate talent. Some people, she says, have a fixed view of intelligence: They believe that intelligence is an entity, that we’re each endowed with a particular finite supply. Others have a growth view of intelligence: They believe that intelligence can expand through practice and effort."
- The Web Is Reborn – Technology Review – Nice overview of why HTML5 is a big deal.
- SNL Weekend Update – Sarah Palin Refudiate | Seth Meyers | Mediaite – Very funny video culled from SNL about Ms. Palin's neologistic side. From @nancygalanty
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