Things worth reading for February 3rd through February 7th:
AOL+HuffPo! Why It is Not Really a Good Deal: Tech News and Analysis « – Om’s analysis of the AOL acquisition of HuffPo. Good read.
AOL Buys Huffington Post for $315 Million – ‘In one of the biggest digital publishing deals in recent memory, AOL has agreed to pay $315 million for the Huffington Post, the pioneering web-only newspaper co-founded by Arianna Huffington.
‘The deal is AOL CEO Tim Armstrong’s latest and boldest attempt to transform the declining company from one that helped millions of people get onto the internet through dial-up connections to one that informs and entertains them in a broadband world, or as he called it, a “new American media company.”‘
Susan Wojcicki: The most important Googler you’ve never heard of – San Jose Mercury News – Great profile.
Media Dealmakers Summit: “The Web Is Dead” – Consumer @ FolioMag.com – BS alert: the web is NOT dead.
Excerpts: “Panelists at today’s DeSila & Phillps’ Media Dealmakers Summit say torch has passed to the “app Internet.”
“If the Web is dead, what’s rising, Colony said, is “the “app Internet.” And that’s where media companies need to focus themselves strategically. The need to de-emphasize their HTML skills and become app-Internet developers-for tablets and smart phones alike. “That’s the most important thing,” Colony said.”
When Did AOR Become a 4-Letter Word? — The Digital Infuentials, by Cory Treffiletti – Great post by Cory: “Fewer and fewer agencies are getting an AOR stamp on their relationships and more are doing project work. Project work can be profitable for the agency, but its difficult for the clients to have a long-term strategy when their partners aren’t locked in as well. Managing multiple partners, or vendors as the relationship may state, means less time focusing on the execution of the strategy and the achievement of the business metrics. AOR serves a great purpose in that it creates continuity and establishes a team with accountable roles. It also means that you’re team is empowered to try things that may not work, but are calculated risks in favor the brand. When you don’t have a long-term commitment from your partners, you play to not lose rather than play to win. Playing to win sometimes mean you take a big swing, and miss. Playing not to lose means you play it safe and just try to put the ball in play.”
Yahoo Forms AdLabs To Better Pitch Hyperlocal Ad Sales | paidContent – “A recent forecast of small business media buying trends cited by eMarketer showed that local businesses want to advertise online—especially online video. But they find the process too cumbersome, so the money remains untapped. Yahoo (NSDQ: YHOO) has been trying to crack the hyperlocal marketplace along with everyone else and has decided on one thing it can do to release some of those local dollars: set up a research project that will provide “consumer insights” designed to get retailers to spend their local ad budget with the portal.
“Dubbed Yahoo AdLabs, the unit will come out with data designed to show the effectiveness of targeting consumers based on their proximity to a marketer (“Hyperlocal targeting of a retail display campaign generated more than five times return-on-ad-spend, measured by sales lift at the retailer,” was one example of the pitch).”
Hulu CEO Jason Kilar Angers TV Network Owners | Peter Kafka | MediaMemo | AllThingsD – Interesting take on the Kilar post that has caused such a kerfluffle in TV land.
New Kzero Virtual Worlds 2011 and Beyond Report – “Virtual worlds will generate $3.9 billion globally in revenue from subscription fees, in-game virtual goods sales, and third-party marketing by the end of 2011, forecasts a Virtual Worlds: 2011 And Beyond, the latest report from consulting firm KZero. KZero forecasts that by the year end 2011, there will be around 500 virtual worlds in existence.”
If you like this, please follow me on Twitter as @bradberens for more!
Leave a Reply