Things worth reading for November 19th through November 23rd:
- Multitasking and Continuous Partial Attention: An Interview with Linda Stone (Part Two) – Continuation of Henry & Linda's Important interview– not to be missed.
- JiWire acquires LBS company NearbyNow — TechCrunch – Interesting fusion of scale & location & retail: "NearbyNow allows brands to show products within in app or an ad and confirm availability of the product in the actual store. Users can also reserve the product in the store for pickup. For example, a Seventeen Magazine mobile app user sees an ad for boots online and can click through to check local inventory. If they are in-stock, the shopper reserves the boots and they are ready at the counter when she arrives. The company says that ad click-though rates are more than 20 percent and conversion-to-purchase average rates of 5.8 percent."
- "Innovation: It’s the new black" — Julie Roehm at iMediaConnection – Julie nicely breaks down the difference between play-it-safe innovation & the edgy kind with a particular eye towards how comp structure can inflect execs towards the former. I wonder what Warren Bennis or Steven Johnson would say about this?
- Long Live the Web: A Call for Continued Open Standards and Neutrality: Scientific American – Major piece on the future of the web by the founder of the web. It's looooong and will take me a while to read, but I'm reading it!
- FedExSocialMediaStudy_FindingsReport_FINAL.pdf (application/pdf Object) – The 2010 FedEx/Ketchum Social Media Benchmarking Study
- Batten & Company, a New Unit of BBDO, Opens Shop – NYTimes.com – BBDO breaks out a consumer research subdivision: Batten & Co. "Designating Batten & Company as an autonomous unit is meant to signal that BBDO New York is keenly interested in working with marketers in ways that extend beyond traditional advertising tasks like creating television commercials."
- Is Google Considering Buying Social Shopping Start-Up Groupon? | Kara Swisher | BoomTown | AllThingsD – "According to multiple sources close to the situation, Google is in discussions with local deals powerhouse Groupon about buying it.<br />
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"Without making the requisite joke about the deal of the day, sources said the price being considered is certainly no discount–well above the $2 billion to $3 billion that Yahoo offered Groupon in acquisition talks that took place earlier this year."
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