Things worth reading for December 30th:
MapQuest, Yelp and Other Websites Ally Against Google to Sell Local-Business Ads – WSJ.com – “A band of Internet rivals is joining together in hopes of jump-starting sales of online ads to local businesses, and of defending their turf in the emerging local market from Google Inc.
“Using technology developed by New York-based start-up Yext Inc., some of the Web’s top locally oriented sites, such as AOL Inc.’s MapQuest and Yelp Inc., are testing out a new way to attract ad dollars from local businesses ranging from veterinary clinics to gyms to restaurants. The sites are offering a $99-a-month service that allows businesses to add a marketing message, such as a special offer, to the basic phone-and-address information that appears about them in local search results or map listings. The message tag would appear with the company’s listing across more than a dozen local websites, including MapQuest, IAC/InterActive Corp.’s CityGrid, Yelp and Yellowbook.”
More Professionals Embrace Self-Publishing to Burnish Credentials – WSJ.com – More on self-publishing… this time from the Journal.
The Shadow Scholar – The Chronicle Review – The Chronicle of Higher Education – From November– a sprezzatura performance by an anonymous college-paper-writing gun for hire. Pair this with the Economist article on grad school I posted a few days ago and you’ll get REALLY scared:
“You’ve never heard of me, but there’s a good chance that you’ve read some of my work. I’m a hired gun, a doctor of everything, an academic mercenary. My customers are your students. I promise you that. Somebody in your classroom uses a service that you can’t detect, that you can’t defend against, that you may not even know exists.”
Skype – The Big Blog – Skype for iPhone now with video calls – Big news! I only wish this had been true when I was in Europe recently and FaceTime didn’t work.
MediaShift . 2010: The Year Self-Publishing Lost Its Stigma | PBS – Interesting piece by Carla King– do you agree?
44% of Online Sharing Occurs Through Facebook [INFOGRAPHIC] – Wonder if @ShareThis @schigel data concurs?
2000 iMac compared to the 2010 iPhone – Ars Technica OpenForum – This was linked in the io9 infographic bookmark right next to this one, but if you look closely for a sec you see how far the technology has changed in 10 years… imagine another 10 years!
2000 Vs. 2010: How the world has changed – Interesting infographic, surfaced by @jowyang.
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