Things worth reading for March 16th through April 5th:
IDEO: Five Companies That Mastered Social Media’s Branding Potential | Co.Design – Nice review of 5 strategies that worked.
The Big Mobile and Desktop Platform Merge Is Underway: Mobile Technology News « – Nice piece from Om about a new kind of convergence: desktop and mobile.
The Coming Wave of “Social Apponomics” – Nice high-level take on how social is transforming business from S+B. May be a little 101 for digitalistas, but remember your CEO still doesn’t get it, right?
Twitter to Offer Brand Pages Like Facebook’s, Report Says – What would this mean for companies like Seesmic?
Deloitte’s “State of the Media Democracy” Survey: TV Industry Embraces the Internet and Prospers | Press Release – The release around February 2011’s “State of the Media Democracy” report.
Video Advertising Must Ditch Impressions for ‘Cost Per View’ | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age – Cost Per View. Interesting notion.
Jonah Lehrer on Problems With SATs, GREs, the NFL Combine and Other Performance Tests | Head Case – WSJ.com – “The reason maximal measures are such bad predictors is rooted in what these tests don’t measure. It turns out that many of the most important factors for life success are character traits, such as grit and self-control, and these can’t be measured quickly.
“Consider grit, which reflects a person’s commitment to a long-term goal. As Angela Duckworth, a psychologist at the University of Pennsylvania, has demonstrated, levels of grit consistently predict levels of achievement, such as graduation from West Point and success in the National Spelling Bee.”
Digital Strategy Paying Off for Publicis – NYTimes.com – Nice account of where the holding companies are with digital: “In the tradition-bound advertising industry, Mr. Lévy has been one of the strongest advocates of new digital forms of marketing, and he has backed up his words by writing big checks. Five years ago, he spent $1.3 billion of Publicis shareholders’ money to buy Digitas, an Internet advertising agency, prompting rivals and some analysts to sneer that he had paid too much. Yet Mr. Lévy pushed ahead, adding other digital agencies, including Razorfish for $530 million in 2009. “
There Are No Rules – Bestselling Author Turns Down $500K Deal to Self-Publish – “The breaking news today is that NYT bestseller Barry Eisler turned down a $500K deal from his publisher, St. Martin’s, in order to self-publish his next book. “
The attraction of distraction – latimes.com – “The brain is wired to adjust for motion. For instance, if you grab a coffee cup while walking past a table, you need to account for the one or two steps between the time you start to reach and the moment when your fingers grasp the cup.”
FORA.tv – Robert Sapolsky: Are Humans Just Another Primate? – Don’t miss this fascinating FORA.tv talk about Dopamine and where pleasure comes from.
Facebook Fan Page – An Essential Component to a Complete Web Presence For Your Business – A useful and generous article.
Who Rules the Web Now? – Peter C. Horan and Jeffrey F. Rayport – The Conversation – Harvard Business Review – Brilliant strategy piece by Peter Horan and Jeffrey Rayport.
What Happens To Your Online Data When You Die? – Fascinating.
Take Back Control of Your Work (and Your Life) – Tony Schwartz – Harvard Business Review – “The digital devices we all now carry around are stunningly seductive and addictive, providing endless access to instant gratification: tweets and texts, stuff to buy, games to play, apps to add, and constant new information. Our devices are the means by which we get our work done, but they’re also a form of digital crack. If they’re turned on, you’ll almost surely use them and very likely abuse them. “
If you like this, please follow me on Twitter as @bradberens for more!
Leave a Reply