Things worth reading for May 19th through May 26th:
Edge Perspectives with John Hagel: The Pull of Narrative – In Search of Persistent Context – Interesting piece by John Hagel on the difference between story and narrative.
When Ideas Have Sex | WhatTheFuture.tv – Really nice piece of gem cutting from WhatTheFutureTV.
20+ Awesome & Unique Uses Of Google Reader You Probably Didn’t Know About – Makes me consider changing from iGoogle to Google Reader. Hat tip to @steverubel
Google Unveils Wireless Payment System – NYTimes.com – With Google’s help the US finally catches up to Japan in 1998! Brad’s opinion: if Google is smart they’ll app-ify this and include iPhone users among others. They’ll make more $ that way and become universal.
MediaPost Publications Myspace Finds Its Place: That’s Social Entertainment 05/26/2011 – “How fast? The report, “Social Entertainment 2.0: What Is It, And Why Is It Important?,” estimates it will grow from $2.5 billion in 2010 to $5.8 billion in 2015, averaging 18% growth per year. And that’s just in the U.S. Globally, IDC estimates worldwide social entertainment ad spending to be about twice that volume.”
X-Men movie to get NFC smart poster campaign in London • NFC World – Wow!
The Real Cost of Social Media (Infographic) – Very useful. Every CMO should see this.
Charlie Melcher – Nice profile of a publisher pushing the boundaries.
iPad Usability Study Reveals What We Do and Don’t Like In Apps Apple News, Tips and Reviews – Nice overview of iPad usability issues.
When the Internet Thinks It Knows You – NYTimes.com – “Today’s Internet giants — Google, Facebook, Yahoo and Microsoft — see the remarkable rise of available information as an opportunity. If they can provide services that sift though the data and supply us with the most personally relevant and appealing results, they’ll get the most users and the most ad views. As a result, they’re racing to offer personalized filters that show us the Internet that they think we want to see. These filters, in effect, control and limit the information that reaches our screens.”
The Cure For ADD-vertising | Fast Company – Nice piece.
Red Bull’s Billionaire Maniac – BusinessWeek – Very interesting profile: “Little known outside of his native Austria, Dietrich Mateschitz is one of the most successful entrepreneurs of our age, a man who single-handedly changed the landscape of the beverage industry by creating not just a new brand but a whole new category: the energy drink. As the visionary who brought the world Red Bull, affectionately known as “speed in a can” or even “liquid cocaine,” Mateschitz, 67, has been a patron saint for more than two decades to late-night partiers, exam-week undergrads, long-haul truckers, and, above all, extreme-sports athletes everywhere.”
MasterCard Study: Youngsters Will Be The Catalyst Of Mobile Payment Adoption – We’re way behind Japan on this, but watch us join the late 20th Century!
Most Creative People | Most Creative People 2011 | Fast Company – Nice list!
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