Category: Behavior

  • Attention is Not a Currency

    “Paying attention,” a common metaphor, is misleading because there are different sorts of attention, and the relationship among them isn’t reducible to numbers. If you’re in the Attention Business—and whether you’re selling movies, cars, toothpaste, whoopee cushions, sex toys, health insurance, a ride hailing service, or a new ointment for that embarrassing rash, every business is in…

  • Why People Believe Conspiracy Theories

    What makes people believe nonsense for which there is no evidence? As I first wrote a year ago, you can see the elements of persuasion in this simple quadrant: Mostly, people decide with their hearts and then justify with their heads. They’re also more keen to avoid loss than to pursue gain. Knowing where your argument…

  • Why Amazon Blew it Killing “Smile”

    The country’s largest ecommerce company ended a program that donated 0.5% of eligible purchases to charities customers selected. This might have surprising negative consequences for Amazon’s brand. This week, Amazon announced that it was ending its “AmazonSmile” program that enabled customers to support charities with most purchases. The program will end on February 20th. I…

  • Artisanal Crap

    As generative AI makes first-pass creation faster and easier, an unintended consequence is that humans may become less able to make great things. Let me start by stipulating that generative AI (ChatGPT, DALL-E) will change how we do what we do, taking the heavy lifting off much human endeavor. This will be true whether it’s…

  • What Happens When Companies Become Partisan?

    Elon Musk’s right-wing posts on Twitter have plummeted the stock at Tesla, the public company where Musk is CEO. I discuss this with Lana McGilvray of Purpose and Peter Horan of Horan MediaTech. Background: On Tuesday, December 13, Peter shared this article from Inside EVs about recent research from YouGov and Morning Consult, each arguing that Tesla is now…

  • A New Scam: The “Middle of the Night” Call

    One of the most popular things I’ve ever written is “Beware the Words with Friends Scammers” about how predators were targeting lonely older women who played this online equivalent of Scrabble.  Here’s another scam to watch out for: the “Middle of the Night” call. We were having dinner with my parents when my Dad mentioned…

  • Misinformation & “Prebunking,” Experience Stacks & Physical Objects

    A study suggests that inoculating internet users against misinformation might be more successful than fact checking later, but I’m not so sure. Plus, a price sticker triggers a trip down memory lane. The Limits of “Prebunking” in the Fight Against Misinformation A new study in the journal Science Advances, “Psychological inoculation improves resilience against misinformation on…

  • Experience Stacks, Movie Stars, and the Problem with Facebook

    How we experience the work of movies stars is different than how we experience the work of actors, and that difference also helps to understand what we lose when we spend a lot of time on Facebook. The job of an actor and the job of a movie star are similar—they overlap—but they are not…

  • Experience Stacks: Top Gun, Star Trek, Spider-Man

    What are Experience Stacks? And why is it important for businesses and customers for a wide range of industries to understand them? Many companies refer to their selection and arrangement of software and hardware as a “Tech Stack” that focuses on the creation, management, production, and tracking of business activities.  On the reception side, we…

  • Why it’s so hard to think

    Digital technologies crowd out our analog ability to make connections. That’s a problem since analogical thinking is what makes us human. In the middle of the night, Sting’s song “Moon over Bourbon Street” went through my head. I hadn’t thought of it in years, maybe decades. I love Sting, but I hadn’t listened to his…