Category: Internet

  • Urban Outfitters’ Massive Social Media FAIL

    Please check out my latest post over at iMedia Connection about how Urban Outfitters is following in the dubious footsteps of Domino’s Pizza back in 2009 in their failure to address a massively negative social media campaign. Domino’s learned this lesson the hard way — and is now doing social media right — so let’s…

  • Short Post: There’s More to the Amazon story than Fast Company conveys

    Kit Eaton over at Fast Company (a must read in general) blogged today about Amazon’s announcement that it now sells more e-Books than physical books.  Here’s a relevant snippet including a link to the Amazon press release: Since April the first, for every 100 print-and-paper books Amazon has sold, it’s also sold 105 e-books, according…

  • Super Storytelling Smackdown: “Smallville” vs. “Thor”

    This is a post about the difference between experiencing a story and remembering it later, a distinction that we pay too little attention to in the media world.  I’ll talk about theater, movies, TV, Superman, Thor and Shakespeare, and there will be spoilers… lots of ’em about the “Smallville” series finale, but I’ll be careful…

  • Missed Advertiser Opportunity: Fortune Mag’s “Kindle” Strategy

    The May 9th issue of Fortune Magazine contains a terrific 22 page article by Adam Lashinsky called “Inside Apple.” As has been much reported, Fortune withheld the article from its website. To read Lashinsky’s article, you have to subscribe (magazine subscribers get free iPad access), haul yourself to a newsstand or pay 99 cents at…

  • Two terrific ad:tech SF opportunities!

    ad:tech San Francisco starts Monday afternoon, and I’m thrilled to announce that we have two great opportunities for conference attendees to be a bigger part of our sessions. Get Presentation Tips from the Best in the Business: Sign up today! Even experienced speakers can learn something new, and if you’re nervous standing in front of…

  • Interesting Tidbits for March 16th

    Things worth reading for March 4th through March 16th: The State of the News Media 2011 – Here’s the direct study from Pew that Reuters summarized in the next link. Online readership and ad revenue overtake newspapers | Reuters – Reuters Summary: “For the first time, online readership and advertising revenue has surpassed that of print…

  • The Shakespeare Brand: Yesterday’s iMedia Talk now UP on YouTube

    UPDATE: More of the talk now embedded below. Yesterday I had the great pleasure of speaking at the iMedia Brand Summit– an event that I’ve been intimately associated with for years but at which I’ve rarely presented while wearing my research hat.  This talk is the seed of my next book length project, and I…