Category: Marketing

  • Movie Marketing Magic and… Stupidity

    Two Hollywood stories this week prompted a mediation on the two things movies need to succeed—and yes, it’s only two.  Two things in the movie biz happened last week: one fantastic and one fatuous. Let’s start with the dumb one. On Tuesday, the Wall Street Journal ($) ran an article titled, “Here’s a Hollywood Twist: Streaming Success…

  • Tempest on a Toy Box

    Mattel printed the wrong URL on the back of the boxes of toys for the new “Wicked” movie, which was not good, but just how bad was it? Lady Sneerwell in Sheridan’s School for Scandal observes, “There’s no possibility of being witty without a little ill-nature: the malice of a good thing is the barb that makes…

  • Musk’s Latest Antics

    On August 6, Twitter/X owner Elon Musk filed a frivolous lawsuit against an obscure advertising trade group; the timing is suspicious. As longtime readers know, I’ve written an intermittent series about Elon Musk’s acquisition of Twitter. You don’t have to read those older pieces, nor must you care about advertising or know anything about GARM (the Global…

  • 13 Ways of Looking at Brands

    Brands have different functions in our lives, some easy to understand and some that deserve extra pondering. A few days ago, my friend Om Malik reached out with these questions about brands: I am thinking about something and wanted to get a better idea of what it means to be a music artist or a media company…

  • The End of Filter Failure?

    How soon will technology start working for users rather than big tech companies when it comes to information overload? Last time, I shared a microfiction (1,000 words or less), a short science fiction story called “Fleeing the Emerald City,” about Calvin, a man who uses advanced filtering technology to lose weight but doesn’t much enjoy…

  • Wendy’s, Google, and Instagram

    Three times the media missed important context in the last week. I read a lot of High Quality News and avoid the Low Quality variety (see the helpful way that Ad Fontes Media defines these categories). Even topflight news can be so focused on short term events that they forget to ask context questions, by which I…

  • A “Breakfast at Tiffany’s” Happy Meal?

    The giant luxury goods company LVMH is getting into the entertainment business. What are the opportunities and obstacles it faces? A few days ago, luxury conglomerate LVMH announced that it was getting into the entertainment business. In a joint venture with Superconnector Studios (a consultancy): LVMH will seek to bolster promotion of the group’s brands—which include fashion houses Louis…

  • Walmart, Vizio, Amazon, and Experience Stacks

    This week, WSJ reported that the grocery giant is in talks to acquire a TV manufacturer: why is this a good idea, and how does it help Walmart compete with Amazon? (Issue #106) Attentive readers will remember my earlier explorations of Experience Stacks, which are the idiosyncratic collection of prior experiences somebody brings to bear on…

  • Elon’s Just Zis Guy, Y’know?

    What the chattering classes missed about Musk’s very busy two weeks in November. (Image created by Ideogram.ai.) There’s a recurring segment on Sesame Street called “three of these kids belong together” where the viewer’s job is to identify a fourth kid playing a different sport, not getting rained on, etc. Let’s play that game with a slice…

  • Let’s Stop Calling it “Social” Media

    Calling Facebook, Twitter/X, TikTok and the rest “social media” downplays the negative aspects of those services and platforms. What’s the alternative? Image created by ChatGPT. We already know that words have power. We know that non Black people who use “the N word” are proclaiming themselves as racists. Decades ago, the LGBTQ+ community reclaimed “queer”…