Category: Marketing

  • Why Walmart Should Buy Paramount

    Note: I wrote and first published the following column on Sunday, August 14, before the rumors came true the following day: Walmart had signed an agreement with Paramount. You can find a review of that news here. However, nothing about the news changes my argument that Walmart is missing a bigger opportunity, which is the topic of what follows. …

  • Experience Stacks: Top Gun, Star Trek, Spider-Man

    What are Experience Stacks? And why is it important for businesses and customers for a wide range of industries to understand them? Many companies refer to their selection and arrangement of software and hardware as a “Tech Stack” that focuses on the creation, management, production, and tracking of business activities.  On the reception side, we…

  • What Fox News Should Have Said

    A new campaign by Check My Ads to get advertisers to stop supporting the conservative news network prompted an entirely inadequate response.  On Thursday, the folks at Check My Ads received widespread coverage about their new campaign to stop advertisers from supporting Fox News. The three Check My Ads founders—Claire Atkin, Nandini Jammi, and Mikel…

  • The Fragile Glory of “Star Trek: Strange New Worlds,” plus… Why Apple is the right acquirer for Twitter

    Editor’s Notes: Two smaller stories this week If you like these posts, please subscribe to the newsletter version, which has lots of extra goodies and comes direct to your inbox. From the “I was right” department: Was anybody surprised when Elon Musk put his Twitter acquisition on hold? He has already gotten all of the value out…

  • Musk, Trump, Twitter, and New Media Math

    It’s a good thing for the commonwealth that Elon Musk was born in South Africa; that fact bars him from seeking the U.S. presidency. Otherwise, it’s a sure bet that he’d run as a third party candidate in 2024. He’d win, too. Musk understands the media better than all but one other person. That one…

  • Apple, Alaska Airlines, Taco Bell & Sweetgreen: the Trouble with Subscriptions

    Two recent articles caught my eye about a new vogue for subscriptions for products that are typically transactional.  The first has a misleading title: “Apple Is Working on a Hardware Subscription Service for iPhones” (Bloomberg, March 24th) is misleading because the planned service actually covers all Apple hardware software.  In last Tuesday’s episode of The…

  • Why Amazon Will Buy Starbucks

    I’m not usually one for predictions with due dates. I see the trends, where the dominos are falling, but spotting precisely when a trend will happen is harder. This time, though, I’ll go out on a limb because two events this week have combined to make me think that Amazon will buy Starbucks within the…

  • Why Facebook is Creepier than Google

    A 2/18 article in the Wall Street Journal by Suzanne Vranica, Patience Haggin, and Salvador Rodriguez—Inside Facebook’s $10 Billion Breakup With Advertisers—shows that when it comes to restraining Facebook from tracking us the real power doesn’t lie with the U.S. Federal Government, which is still spinning its wheels on any regulation of Big Tech. (Congressional…

  • Anti-Vaxxers and the Arts of Persuasion

    People decide with their hearts and then later justify those decisions with their heads.  Once you accept this, then how you approach communications changes because all communication is about persuasion in one way or another. Learning simply to ask the question, “where is the heart in this?” can be powerful, although it can also be…

  • Secret Stories: Microsoft, Activision, Spotify, Joe Rogan, Neil Young, Facebook

    When a big business story hits I try to ask myself, “what else is going on?”  When Amazon bought Whole Foods in 2017, for example, the obvious story was that the ecommerce giant wanted to tap into the nearly $800B annual U.S. grocery business. Less obvious was that by buying Whole Foods Amazon also acquired…