Category: Media

  • Experience Stacks: Top Gun, Star Trek, Spider-Man

    What are Experience Stacks? And why is it important for businesses and customers for a wide range of industries to understand them? Many companies refer to their selection and arrangement of software and hardware as a “Tech Stack” that focuses on the creation, management, production, and tracking of business activities.  On the reception side, we…

  • What Twitter should do next (after Musk)

    Now that the Tesla CEO is riding off into the sunset, the social media company needs to skip the protracted court battle and focus on what’s important. On Friday, Elon Musk made official his desire to wiggle out of his Twitter acquisition. Many Dispatch readers kindly and gratifyingly reached out or posted saying “Brad, you called this one!”…

  • What Fox News Should Have Said

    A new campaign by Check My Ads to get advertisers to stop supporting the conservative news network prompted an entirely inadequate response.  On Thursday, the folks at Check My Ads received widespread coverage about their new campaign to stop advertisers from supporting Fox News. The three Check My Ads founders—Claire Atkin, Nandini Jammi, and Mikel…

  • A Simple Test for What Counts as “The Metaverse”

    Lots of walled gardens and videogame platforms are now touting themselves as part of the metaverse, but there’s an easy way to tell if it’s true. Plus, revising Neil Postman’s “Amusing Ourselves to Death.” Two shorter (although slightly connected) main stories this week… 1. Revisiting Neil Postman’s “Amusing Ourselves to Death” If you subscribe to…

  • The Web3/Creator Paradox

    The latest phase of the digital revolution is a Read/Write/Own structure where more culture creators can join a new Artistic Middle Class… maybe. Calling something “Web3” makes it sound like everybody agrees on what it means. That’s not the case: we’re at the start of our Web3 journey. It might be more accurate to call it Web3.001.…

  • 2007 Post about a new “Artistic Middle Class” plus Web3 in 2022 and beyond…

    My first blog was called “Mediavorous,” and it’s long gone and therefore hard to find but for the noble work of the Internet Archive’s Wayback Machine. Lately, with the rise of Web3, I’ve been thinking about an old post from 2007, “Yes, box office is up this summer, but don’t get comfy“, which I’ve re-published…

  • The Fragile Glory of “Star Trek: Strange New Worlds,” plus… Why Apple is the right acquirer for Twitter

    Editor’s Notes: Two smaller stories this week If you like these posts, please subscribe to the newsletter version, which has lots of extra goodies and comes direct to your inbox. From the “I was right” department: Was anybody surprised when Elon Musk put his Twitter acquisition on hold? He has already gotten all of the value out…

  • Elon Musk Still Doesn’t Want Twitter

    Two weeks ago in Musk, Trump, Twitter, and New Media Math I argued that Elon Musk doesn’t really want to buy Twitter: he just wants to use the earned media to help him sell more Teslas. Then, on Monday, to my surprise the Twitter board accepted Musk’s $44 Billion offer, for which Musk had arranged the financing. I thought,…

  • Musk, Trump, Twitter, and New Media Math

    It’s a good thing for the commonwealth that Elon Musk was born in South Africa; that fact bars him from seeking the U.S. presidency. Otherwise, it’s a sure bet that he’d run as a third party candidate in 2024. He’d win, too. Musk understands the media better than all but one other person. That one…

  • Apple, Alaska Airlines, Taco Bell & Sweetgreen: the Trouble with Subscriptions

    Two recent articles caught my eye about a new vogue for subscriptions for products that are typically transactional.  The first has a misleading title: “Apple Is Working on a Hardware Subscription Service for iPhones” (Bloomberg, March 24th) is misleading because the planned service actually covers all Apple hardware software.  In last Tuesday’s episode of The…