Category: Media

  • Amazon’s real reason for launching “Free Dive” isn’t about ad revenue

    Late last month, the business rumor mill exploded with the story that Amazon subsidiary IMDB was to launch “Free Dive,” an ad-supported streaming video service that would be free to anybody who had an Amazon Fire TV device. Free Dive would be distinct from Amazon’s mostly ad-free Prime Video on Demand service because no Amazon…

  • AQ: The President’s No-Lose Media Equation

    Here’s a thought experiment: what if the White House held a press conference and nobody came? What if the president tweeted and nobody saw it? What if late-night talk show hosts didn’t mention the president once during their monologues? These things would disturb the president more than the sharpest satirical barb because the president understands…

  • The half-life of brands: Amazon’s algorithmic strategy

    Although what comes next will offend generations of power-mad English teachers, red-pen-wielding copy editors, and Spelling Bee conquistadores, these days most people don’t need to learn how to spell. Spellcheck saves us from having to do work that we don’t care about and that we don’t have time to do anyway. Plus, more and more…

  • Will Oculus Go kill the TV set?

    Smart glasses, heads-up display, augmented reality, mixed reality, virtual reality: no matter what you call them, computer screens that you wear on your face are poised to change how we interact with information, the media we consume, and how much reality we share with people around us. It’s reasonable, for example, to expect that the…

  • Why it’s easy to label things as “fake news”

    On March 10, a MarketWatch story, “How biased is your news source? You probably won’t agree with this chart,” featured the remarkable Media Bias chart created by patent attorney Vanessa Otero. (go here FOr a larger version.) This is the third version of Otero’s chart. Regardless of whether you agree or disagree with how she rates…

  • Apple and original TV: a strategy teardown

    The world’s most valuable company is spending more than a billion dollars on new TV shows. The question is why? Last week, the New York Times published, “Apple Goes to Hollywood. Will Its Story Have a Happy Ending?,” a useful but incomplete article by John Koblin. The article is useful because it describes how Apple…

  • Facebook needs a Surgeon General’s warning

    It’s hard to decide whether Facebook is more like beer, doughnuts or tobacco, but whichever comparison you prefer, there’s no doubt that Facebook is bad for you: recent research shows convincingly that as your Facebook use goes up your mental and physical health go down. (I’ll did into the research on this a little later.)…

  • The Fall and Rise of the Visual Internet

    I’m pleased to announce that my role with the Center for the Digital Future at USC Annenberg has expanded, and I’m now the Chief Strategy Officer. This column is cross-posted from the Center’s website, and is the first of many regular pieces from me and my colleagues. And now, onto the column…  Bennett and I…

  • WTF: How Quickly Will Reid Hoffman and Marc Pincus’ New Political Platform Get Hacked?

    I had mixed emotions as I read yesterday’s Recode story by Tony Romm about how LinkedIn founder Reid Hoffman and Zynga founder Marc Pincus are creating a new political platform called “Win the Future” (shortened amusingly to “WTF”). On one hand, I agree with so much of what they want to achieve: the two WTF…

  • Delight and paradox in Jeff Rosenblum’s book ‘Friction’

    I’m delighted to share my first byline with The Drum, which is a review of “Friction” by my friends Jeff Rosenblum and Jordan Berg. Here are the first few paragraphs: Reading most business books is like watching the movie Groundhog Day, just without the funny bits. Such books bludgeon their readers with a single idea…