Category: Personal

  • A Marketing Win

    Since so much of the news is dyspeptic and terrifying, here’s a story about how 1-800-FLOWERS creates happiness and profit at the same time. My last piece was grim, so I wanted to explore something smart that 1-800-FLOWERS does that drives business and profit while also making its customers happy. 1-800-FLOWERS.com owns Harry & David as…

  • A Scary Time

    Four shorter pieces this time: the so-called L.A. riots, the middle east, more on AI, and what would we call a third party? I’m not generally anxious, but the news of the last two weeks tested that. Here are reflections about two major news stories, one unsettling NYT article that deserves more attention, and my…

  • Experience Stacks and the End of Quests

    My search for a 22-year-old comic book series led to a realization about where satisfaction comes from… or doesn’t. A quick word about Experience Stacks before we move on to our top story. Experience Stacks are the different contexts that a customer, user, or audience brings to a product or story. People improvisationally shift from context to…

  • Our Best Friends

    Mark Zuckerberg thinks our BFFs will soon be AIs. He’s wrong. They’re still dogs, and that’s never more clear than when our dogs die. I have two distinct (but oddly connected) topics this post. AI Gone Weird The number of stories continues to increase about people surrendering all common sense when it comes to AI.…

  • The Unbearable Complexity of Drug Pricing: My Ozempic Journey Continues

    Regular readers know that I’ve been taking Ozempic for the last few months because I have Type 2 Diabetes and also have struggled to lose weight. I’ve shared My Ozempic Journey from time to time (this issue is one of those times) and also talked about the Center for the Digital Future’s research about Ozempic Disruption generally. Since…

  • When Strategy Devours Culture

    When Strategy Devours Culture

    In 2004, I had an inside view of a company facing irrelevance and also making bad choices. Peter Drucker famously observed that in business “culture eats strategy for breakfast,” meaning that an organization can have a perfect strategic plan and still fail if the corporate culture doesn’t align around that strategy. The reverse is also…

  • Ozempic Update, Musk Redux, & More

    An update on my experiences with Ozempic, then thoughts about the AI competitive landscape and what Elon Musk believes. Back in September, I started taking Ozempic both because I have Type 2 diabetes and because I’ve struggled to lose weight for a long time. I’ve been open about this, writing about it in this newsletter, and many…

  • When Great Artists Are Bad People

    Artists can have dark sides, some alleged and some convicted. Should evil actions by artists change how we experience and judge the art? Let’s start with two thought experiments. #1. How would things be different today if newly uncovered evidence revealed that William Shakespeare was a pedophile who assaulted the boy actors in his company?…

  • Today’s Wildfires, Yesterday’s Memories

    There’s only one story on my mind this week: the Palisades Fire in Los Angeles. The last few days tore my attention to shreds and patches. I was in Vegas for CES when the Palisades Fire exploded in my hometown of Los Angeles. I flip-flopped between thoughtful business meetings and anxious refreshes of the Cal…

  • B.L.U.E. revisited…

    In today’s issue of my newsletter, The Brad Berens Weekly Dispatch, I revisited a piece I wrote on this blog back in 2019: Am I B.L.U.E.? (Bored, Lonely, Uncomfortable… Ever). Here’s the context from The Dispatch: Last week, the MSNBC host Chris Hayes had a peculiar op-ed in The New York Times about the value of boredom that’s a…