Category: Strategy
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Would Anyone Under 30 watch “Picard”?
Like “The Mandalorian” or “Loki,” the Paramount+ series “Star Trek: Picard” is unlikely ever to attract new viewers. But is that a problem? Here’s a newsflash to no one who has met me. I’m a nerd. One piece of evidence from a vast jigsaw puzzle of nerdery: Friday night, I watched the third episode of…
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Why People Believe Conspiracy Theories
What makes people believe nonsense for which there is no evidence? As I first wrote a year ago, you can see the elements of persuasion in this simple quadrant: Mostly, people decide with their hearts and then justify with their heads. They’re also more keen to avoid loss than to pursue gain. Knowing where your argument…
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Retro Futures: “Looker” (1981), Looking Back, Looking Forward
42 years ago, a murder mystery predicted digital twins and deep fakes: what did this howlingly bad movie get right and wrong? Writing science fiction is a what if? exercise that tells us a lot about the moment when the writer first posed the question. Looking at where those predictions went awry can help us to understand…
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Why Amazon Blew it Killing “Smile”
The country’s largest ecommerce company ended a program that donated 0.5% of eligible purchases to charities customers selected. This might have surprising negative consequences for Amazon’s brand. This week, Amazon announced that it was ending its “AmazonSmile” program that enabled customers to support charities with most purchases. The program will end on February 20th. I…
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What’s Curious about Microsoft and OpenAI
It’s more than a flurry: we’re seeing a monsoon of articles about OpenAI’s ChatGPT, Microsoft’s proposed $10B investment in OpenAI, and how Microsoft would recoup that investment by getting 75% of OpenAI’s profits—of which there are currently none. (Nina Schick has a nice summary.) Even without that 75% of profits provision, this is a great…
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CES, Paradigm Shifts, Spandrels, and Collateral Damage
What this week’s Consumer Electronics Show has to do with death of cursive writing in American schools, how to break down the elements of disruption, and more. I spent the week leading tours of the automotive hall at CES with my friends at StoryTech. (My favorite exhibit was the quietly transformative What3Words.) As we explored new Electric…
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Experience Stacks, Competitive Advantage, and Netflix’s “Wednesday”
The new Netflix series about the daughter from The Addams Family going to a Hogwarts-style high school doesn’t ignore the earlier versions of the story: it embraces them, which is part of why it succeeds. One difference between artificial intelligence and the human kind (at least for now) is that AI is amazing at pattern…
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On Strategy: the Power of WITDO
It’s fine to look for answers, but often you don’t find them. Instead, if you’re lucky, you wind up with better questions. WITDO is one of them. One of my first corporate gigs was as the digital editor at EarthLink, an early dial-up Internet Service Provider (ISP). We scrutinized every move that AOL and Microsoft…