BradBerens.com
Thoughts about where our real and digital worlds collide.

  • Analog Lives in a Digital World

    What makes things special, memorable, satisfying often has less to do with the things themselves than with the context where we experience them. Some mysteries are eternal. If the Coyote can afford all those expensive items sold by the Acme Company, then why doesn’t he just visit a desert KFC to eat plumper poultry than…

  • What Fox News Should Have Said

    A new campaign by Check My Ads to get advertisers to stop supporting the conservative news network prompted an entirely inadequate response.  On Thursday, the folks at Check My Ads received widespread coverage about their new campaign to stop advertisers from supporting Fox News. The three Check My Ads founders—Claire Atkin, Nandini Jammi, and Mikel…

  • A Simple Test for What Counts as “The Metaverse”

    Lots of walled gardens and videogame platforms are now touting themselves as part of the metaverse, but there’s an easy way to tell if it’s true. Plus, revising Neil Postman’s “Amusing Ourselves to Death.” Two shorter (although slightly connected) main stories this week… 1. Revisiting Neil Postman’s “Amusing Ourselves to Death” If you subscribe to…

  • Trust is Analog

    A handshake is worth a thousand Zoom calls. This has implications for going back to the office, building corporate culture, and democracy. You’re on a short elevator ride with one other person. Neither of you speak, but you get a lot of information. Does the other person politely keep a distance? Make momentary eye contact?…

  • The Web3/Creator Paradox

    The latest phase of the digital revolution is a Read/Write/Own structure where more culture creators can join a new Artistic Middle Class… maybe. Calling something “Web3” makes it sound like everybody agrees on what it means. That’s not the case: we’re at the start of our Web3 journey. It might be more accurate to call it Web3.001.…

  • 2007 Post about a new “Artistic Middle Class” plus Web3 in 2022 and beyond…

    My first blog was called “Mediavorous,” and it’s long gone and therefore hard to find but for the noble work of the Internet Archive’s Wayback Machine. Lately, with the rise of Web3, I’ve been thinking about an old post from 2007, “Yes, box office is up this summer, but don’t get comfy“, which I’ve re-published…

  • The Fragile Glory of “Star Trek: Strange New Worlds,” plus… Why Apple is the right acquirer for Twitter

    Editor’s Notes: Two smaller stories this week If you like these posts, please subscribe to the newsletter version, which has lots of extra goodies and comes direct to your inbox. From the “I was right” department: Was anybody surprised when Elon Musk put his Twitter acquisition on hold? He has already gotten all of the value out…

  • “Change Your Life” Productivity Apps & How to Use Them!

    [Note from October 26, 2025: There’s an updated version of this article here.] Recently, in Distraction Audits & Why to Do One, I discussed how information and attention are inversely proportional. Or, as the great 20th Century polymath Herbert Simon put it, “a wealth of information creates a poverty of attention.” The earlier issue was…

  • Elon Musk Still Doesn’t Want Twitter

    Two weeks ago in Musk, Trump, Twitter, and New Media Math I argued that Elon Musk doesn’t really want to buy Twitter: he just wants to use the earned media to help him sell more Teslas. Then, on Monday, to my surprise the Twitter board accepted Musk’s $44 Billion offer, for which Musk had arranged the financing. I thought,…

  • Amazon’s New Pay-With-Your-Palm Tech and its Implications

    If you live in Austin and love experiencing the sharpest edge of technology, then head to the Whole Foods at Arbor Trails. There you can use a new service called Amazon One to pay for your groceries simply by putting your palm on a scanner. Here’s an excerpt from a fascinating piece in last week’s…