BradBerens.com
Thoughts about where our real and digital worlds collide.

  • Interesting Tidbits for December 20th from 06:34 to 07:15

    Things worth reading for December 20th from 06:34 to 07:15: F2F in the Mediated Classroom: "Premiering in L.A.": the "New" MLA 2011 Jan. 6-9 – @kathiiberens takes apart the MLA's Flintstonian reluctance to adapt to social media and new levels of transparency. Go Kathi Go! No one’s neutral about net neutrality – Don't miss this…

  • Interesting Tidbits for December 4th through December 17th

    Things worth reading for December 4th through December 17th: MediaPost Publications Finnegan Begins Again, This Time As Head Of Interpublic’s Geomentum 12/17/2010 – Big news for Sean! Making the transition from Delicious to Evernote « Evernote Blogcast – Nice try from Evernote, but without tags this is pointless. Time Inc. Magazine Unit Names First Digital…

  • New Life Phases: “the Painted Ponies Go Up & Down”

    I’m writing this short post from the International Terminal at SFO as Kathi (@kathiiberens) and I head out to Le Web in Paris. We’ll be away until mid-month and it’s the first trip we’ve taken just as a duo since becoming parents in 2001. Our children are now 9 and 5, and my mother arrived…

  • Interesting Tidbits for December 2nd

    Things worth reading for December 2nd from 07:06 to 07:35: Ignoring Internet Banner Ads – “Despite having come of age with the Internet, the survey’s 18-34-year-olds were about as likely as their elders to pick banner ads as the genre they ignore the most (42 percent made that choice). Likewise, 21 percent of the 18-34s…

  • Interesting Tidbits for November 29th through November 30th

    Things worth reading for November 29th through November 30th: Jay Leno’s Tonight Show Ratings Lose To Conan’s Shows Past & Present – “Jay Leno’s Tonight Show adults 18-49 ratings again fell below those of Conan O’Brien’s Tonight Show on a calendar week basis (2010 vs. 2009), and also fell below Conan’s new TBS show for…

  • Interesting Tidbits for November 26th through November 29th

    Things worth reading for November 26th through November 29th: Mary Meeker, renowned tech analyst, leaves Morgan Stanley for venture capitalist firm | Technology | Los Angeles Times – “Mary Meeker, a renowned technology analyst and researcher, is leaving her longtime home at financial-services firm Morgan Stanley to become a venture capitalist. “Meeker has joined Kleiner…

  • Interesting Tidbits for November 23rd through November 24th

    Things worth reading for November 23rd through November 24th: Digital Advertising is Driving Growth of Traditional Media – Jack Myers – "Traditional advertising investments in television, print, radio and out-of-home are projected to grow only 1.8% but digital advertising investments in these media will grow by an estimated 28%, spurring total 3.6% growth in traditional…

  • Interesting Tidbits for November 19th through November 23rd

    Things worth reading for November 19th through November 23rd: Multitasking and Continuous Partial Attention: An Interview with Linda Stone (Part Two) – Continuation of Henry & Linda's Important interview– not to be missed. JiWire acquires LBS company NearbyNow — TechCrunch – Interesting fusion of scale & location & retail: "NearbyNow allows brands to show products…

  • Interesting Tidbits for November 18th through November 19th

    Things worth reading for November 18th through November 19th: Confessions of an Aca/Fan: Archives: Multitasking and Continuous Partial Attention: An Interview with Linda Stone (Part One) – Important Interview with two of my favorite thinkers: Linda Stone and Henry Jenkins. "In 1997, I coined the phrase Continuous Partial Attention (Harvard Business Review, January 2007) to…

  • Interesting Tidbits for November 17th through November 18th

    Things worth reading for November 17th through November 18th: The Future of Advertising | Fast Company – Massive, well-written, and useful: this is the article you should send to your friends and parents who don't understand what all the digital media fuss is about. A triumph and not to be missed.<br /> <br /> "Over…