BradBerens.com
Thoughts about where our real and digital worlds collide.

  • My Neuroses’ Playlist & Another Modest Proposal

    My Neuroses’ Playlist In previous articles, I’ve mentioned how earworms plague me. There are four flavors of earworm: For example, I watched the end of the movie Kingsman, which features Bryan Ferry’s Slave to Love; it stayed in my head for days. In fact, just writing that last sentence brought it back. For example, the other morning I…

  • Lighting Up or Shooting Up?

    Last week, two major verdicts against Facebook and Google have prompted people to wonder if this is social media’s “Big Tobacco Moment,” but there’s a better metaphor. Last week, Meta (Facebook, Instagram) and Alphabet (Google, YouTube) suffered big legal setbacks that many are calling social media’s “Big Tobacco Moment.” The cigarette metaphor is powerful, but…

  • The Cosplay Reality Collapse

    With humans pretending to be AIs, fiction pretending to be history, and chatbots encouraging humans to commit despicable acts, it has never been harder to know what is real. A couple columns back, I asked “Do We Already Think AIs Are Conscious?” The provocation was an interesting “hit piece” that an AI agent had written…

  • No Experience is Wasted…

    …if you can think analogically: a mini-memoir. Last week, a young colleague and I visited La Profesora’s Digital Skills class at Portland State University. We were there to talk about career readiness and what my friend Rishad Tobaccowala, in his terrific book Restoring the Soul of Business, calls “the turd on the table.”** In this case, the…

  • Do We Already Think AIs Are Conscious?

    When an AI Agent wrote a hit piece about a human, the press paid attention. But they didn’t look at the user comments. Here’s what they missed. When it comes to AI, my writerly beat is how human behavior changes in the face of AI. While I am interested in existential questions around AI, I’m…

  • Wonder Moments

    When something makes you notice and appreciate the technological marvels that we all take for granted, pay attention. Last Wednesday, my first meeting was a Zoom with one person in Warsaw (6,000 miles away) and another in Palo Alto (a mere 350 miles away). I’m in Los Angeles visiting family. I have global meetings like…

  • Interpersonalization

    Does the marketing dream of AI-generated ads for every person make sense? Digital advertising uses all the data it has about you (which is a lot) to draw conclusions about the things you want and then place ads about those things in front of you. My friend (and media deep thinker) Jim Meskauskas describes the worst-case scenario…

  • Thought Flavors

    Different tools can unleash different kinds of thinking, including fountain pens (a recent interest). Lately, I’ve gotten into fountain pens. A couple years back, my friend Rob gave me a nice Pilot. Then, after they went to Paris on a long-delayed mother/daughter trip, Kathi and Helena brought back a Waterman for me. I had an…

  • Will Teach for Food: a Mini Memoir

    Today’s job market for recent college grads eerily resembles the academic job market in the 1990s: what are the lessons? The great graduate job drought, a dejecting article by Anjli Raval from the Financial Times ($) arrested my attention this week. Recent college graduates face long and difficult job searches. In the U.K., there are 140 applicants…

  • Leaps of Faith (but not that kind)

    How can we escape closed-loop thinking? (Hint: it’s not logic.) La Profesora turned me onto a recent episode of Your Undivided Attention, a podcast by Tristan Harris and Aza Raskin of The Center for Humane Technology. In “What Would It Take to Actually Trust Each Other? The Game Theory Dilemma,” Harris and Raskin talk with Professor…