New piece on Medium: “The Next Airline Disruption”

I just uploaded a new piece to Medium.com about how the airline industry can practice innovation through simplification.

Excerpt:

Here’s how a savvy airline can disrupt the rest of the industry: create a secondary market in airline tickets that allows customers to buy and sell tickets to each other with no fees.

 

Need to change a flight? You’d simply log onto the airline’s website and click either the “change your trip” option (the current model) or the new “sell your ticket” option and crowdsource finding a buyer for the ticket you can’t use.

 

Technologically speaking this is trivial. eBay or Amazon or CraigsList could handle it easily, as could Travelocity or Kayak or Priceline.

Read the whole thing here.