BradBerens.com
Thoughts about where our real and digital worlds collide.
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My 2024 in Books
My annual journey across the books I read over the year. If you’re looking for a good read (or books to avoid) then you’ve come to the right place! Happy New Year! This is the first Dispatch of 2025, and I’m pleased to share that next issue will be the 150th. Thank you for the gift of your…
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Movie Marketing Magic and… Stupidity
Two Hollywood stories this week prompted a mediation on the two things movies need to succeed—and yes, it’s only two. Two things in the movie biz happened last week: one fantastic and one fatuous. Let’s start with the dumb one. On Tuesday, the Wall Street Journal ($) ran an article titled, “Here’s a Hollywood Twist: Streaming Success…
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Incursions of Memory
A delightful podcast provoked three unexpected memories and a think about the differences between coincidence and serendipity. Let me start with a PSA: if you have any affection for or curiosity about Shakespeare, then don’t miss the delightful book Shakespeare: the Man Who Pays the Rent by Judi Dench and Brendan O’Hea, which is part discussion about…
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Family as the Ship of Theseus
For some irksome reason, the old philosophical question about the Ship of Theseus has come to new life as a business cliché. Type “Ship of Theseus and business” into your favorite search engine, and you’ll find numberless (yawn… whoops, sorry… started to drift off there) articles about organizations as Ships of Theseus. If you’re so lucky that you…
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Can You Only GenAI Your Way to the Middle?
Should we take seriously a recent study that shows people like AI-generated poetry? And what are the broader implications? A few days ago, La Profesora sent me an intriguing link to a Poetry Turing Test set up by a couple of philosophers at the University of Pittsburgh. The test is a simple Google Form that presents the…
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Are There Unpersuadable People?
In this election season when we’re all getting hundreds of daily messages attempting to persuade us, most aren’t effective. I return to earlier work about persuasion with new thoughts. I’ve been writing about persuasion for years, long before the birth of The Dispatch. Back in August of 2023, I tried to decant a lot of my…