Author Archives: bradberens

Why Avengers ROCKS + Top 5 Superhero Movies

Posted on May 6, 2012 by bradberens

Yesterday my almost-seven-year-old son and I took in a 3D matinee of “The Avengers” and had a blast. We loved it so much that we plan to see it again in iMax. The movie has everything—Joss Whedon directing off a … Continue reading →

Posted in Cognitive Funding, Culture, Shakespeare, TV & Movies | 1 Comment

Amazon.com answers your questions!

Posted on March 28, 2012 by bradberens

I’m thrilled that Amazon.com VP Lisa Utzschneider is opening ad:tech San Francisco next week with her keynote address, “Amazon: It’s Day 1 for Advertisers.” At the end of her session I’ll ask Lisa questions posed by readers of this blog– … Continue reading →

Posted in Marketing | Leave a comment

Social Media Quote of the Year: Facebook is like a tattoo…

Posted on December 26, 2011 by bradberens

Social Media Quote of the Year from our 16 y.o. babysitter Emily Wolfram: “Facebook is like a tattoo. Make it trashy and it will keep you from getting jobs in the future. Keep it classy and it will be something … Continue reading →

Posted in Social Media | Leave a comment

Mom for a Day. Oy Vey!

Posted on November 16, 2011 by bradberens

My wife Kathi left to teach in L.A. this morning and so I became the POD (Parent on Duty), also known as “Substitute Mom.” That was less than 12 hours ago & I’m totally frazzled. Unlike most of my posts, … Continue reading →

Posted in Culture, Personal | Leave a comment

TV Trans-Genre Moments: Last Night’s “Castle”

Posted on September 20, 2011 by bradberens

Note: Massive, Promiscuous Spoiler Alerts– you have been warned Last night saw the fourth season premiere of “Castle” on ABC, and it was an enjoyable hour-long police procedural that has as its main job to UNDO everything that had been … Continue reading →

Posted in TV & Movies | Leave a comment

Interesting Tidbits for September 10th

Posted on September 10, 2011 by bradberens

Things worth reading for August 22nd through September 10th: Gartner Negative on PC Growth – Zacks.com – Last of several links about the lack of growth in the PC market. Gartner Cuts PC Growth Estimates, Blaming Economy, Tablets | News … Continue reading →

Posted in Uncategorized | 1 Comment

Ecosystem Shakeups: Q&A with Urban Airship CEO Scott Kveton… Or… Amazon, Apple & Android: Oh My!

Posted on August 15, 2011 by bradberens

Matthew Ingram’s GigaOm article last week, “Amazon shows media companies the future of the web,” provocatively argued that the e-commerce giant’s Kindle Cloud Reader was more than just a way around the 30% cut that Apple charges for books purchased via … Continue reading →

Posted in Internet, Marketing, Media | Leave a comment



Portland Startups to work with Target, Coca-Cola, Nike, Google, Wieden + Kennedy

Posted on August 1, 2011 by bradberens

Our industry has relapsed into a high digital startup fever, but this time with a new twist— brands working directly with entrepreneurs in order to find the next hot digital companies at the earliest possible stage and to stay at … Continue reading →

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Netflix’s Big OOPS– didn’t these guys take Psych 101?

Posted on July 13, 2011 by bradberens

Topline takeway for this post: Netflix has screwed up, turning unconsidered background choices into front-of-mind considerations. They don’t understand how pleasure and satisfaction work. I’m on vacation and somewhat unplugged, but I was still connected enought to receive a surprising … Continue reading →

Posted in Culture, Eventness, Internet, Media, Personal, Social Media, TV & Movies | 1 Comment

Interesting Tidbits for June 21st

Posted on June 21, 2011 by bradberens

Things worth reading for May 30th through June 21st: Xbox Will Introduce Interactive Ads to Games – NYTimes.com – Neat! Nielsen sees Web grocery growth, plans new service | Reuters – Digital Lifescapes: More Mobile Broadband Subscribers than on Wireline … Continue reading →

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