Category: Aesthetics

  • The Anatomy of Delight

    A Broadway show, a YouTube video, and a classic movie lead me to explore how surprise comes from novelty on the other side of familiarity… & why that’s actionable for creators and business leaders. People call things delightful all the time, but what exactly is delight? It’s not just pleasure, nor is it simply more…

  • A Urinal in Troutdale: Shakespeare Sightings

    Shakespeare has been ever-present for centuries because of a peculiar quality of how the brand works, a quality that other brands can imitate. Here are two weird things about Shakespeare. First, while some people love Shakespeare, others view reading or seeing the plays as a punishment from God. Second, you cannot escape references to Shakespeare—not…

  • Keyword: Eventness

    Watching the series finale of “Star Trek: Picard” was a lonely exercise because most of the value of experiences comes from sharing them. Regret seldom punctuates my day-to-day life, but if I had Prof. Peabody’s Wayback Machine handy I would jump back a few days and then schlep up to Seattle or down to L.A.…

  • Analog Icebergs, Digital Oceans

    Forget ChatGPT and Bard, if you want to experience a miraculous technology try a kitchen sink. I learned this the hard way a few nights ago when our sink backed up. No kitchen sink means no convenient place to clean the dinner dishes, nowhere to wash away the bits of food waste that we can’t…

  • Attention is Not a Currency

    “Paying attention,” a common metaphor, is misleading because there are different sorts of attention, and the relationship among them isn’t reducible to numbers. If you’re in the Attention Business—and whether you’re selling movies, cars, toothpaste, whoopee cushions, sex toys, health insurance, a ride hailing service, or a new ointment for that embarrassing rash, every business is in…

  • Would Anyone Under 30 watch “Picard”?

    Like “The Mandalorian” or “Loki,” the Paramount+ series “Star Trek: Picard” is unlikely ever to attract new viewers. But is that a problem? Here’s a newsflash to no one who has met me. I’m a nerd. One piece of evidence from a vast jigsaw puzzle of nerdery: Friday night, I watched the third episode of…

  • Retro Futures: AI and Asimov’s Three Laws of Robotics

    Older sci fi can help us see the difference between where we are as a culture and where we thought we’d be. A look back at Isaac Asimov’s 1940s robot stories can help us make sense of AI today. Some science fiction is a potpourri of lasers and explosions and aliens popping out, but the better sort…

  • Microsoft’s New A.I.-Powered Bing and Shakespeare

    Pundits panicked last week when oddball chats with the new Bing pushed back the frontiers of weirdness, but were those conversations a fair test in the first place? Last week, columnists and analysts took to their fainting couches (limply dragging their laptops with them) and described surreal and disturbing conversations with Microsoft’s new chat-driven Bing…

  • Why People Believe Conspiracy Theories

    What makes people believe nonsense for which there is no evidence? As I first wrote a year ago, you can see the elements of persuasion in this simple quadrant: Mostly, people decide with their hearts and then justify with their heads. They’re also more keen to avoid loss than to pursue gain. Knowing where your argument…

  • Artisanal Crap

    As generative AI makes first-pass creation faster and easier, an unintended consequence is that humans may become less able to make great things. Let me start by stipulating that generative AI (ChatGPT, DALL-E) will change how we do what we do, taking the heavy lifting off much human endeavor. This will be true whether it’s…