Category: Behavior

  • Scammer Spotting: Little Tips and Big Worries

    Online scams are a $500B annual “industry.” Here are a few ways to protect yourself from being the next victim. There’s a thin line between paranoia and sensible precaution. When it comes to online scams, it’s hard to see the line because it’s squiggly, jagged, dotted, and looks like the EKG of somebody on a…

  • Adapt-amnesia, and Why it Matters

    We’re the most adaptable species on the planet, but then we forget that we adapted. That’s bad news for incumbent businesses today.  2025 Prolog: I’m still on the road, so this week I’m sharing a piece I wrote for the Center back in November of 2017. It’s where I first articulated one of my key ideas: Adapt-amnesia. What is adapt-amnesia?…

  • The Flip

    In today’s world of limitless information, stores, experts, and brands need to find new functions in order to avoid irrelevance. I’m traveling for business, so I hope you’ll indulge me and let me share a piece I wrote for The Center back in November of 2019 that I think holds up. I’ve updated links and fussily changed…

  • Will AIs Ever Laugh?

    On jokes, AI, and troubles with The Turing Test. It’s the second laugh that interests me because it tells us something about what happens under the hood when we read or hear a joke. Recently, I picked up a terrific joke from an unlikely source: “My mother is over 100 and fit as a fiddle because…

  • Agentic AI Will Change Everything

    How realistic is the idea that AI-powered agents will change the way we work, play, and live? The answer: it’s already happening. Last time, I shared a microfiction (1,000 words or less), a short science fiction story called Piercing the AI Wall about an executive who had surrounded himself with a barrier of Agentic AIs that prevented…

  • Liquid Behavior

    Companies launching new products and services would be wise to focus on their target customers existing behaviors and moving them. PROLOGUE, 2025: I wrote the article that follows back in 2017. It was the first time that I dug into something that I believe strongly: businesses and organizations focus too much on their products and not enough…

  • Gen AI and the Future of Entertainment

    Will algorithms take over Hollywood and make personalized video the dominant way people entertain themselves? Like me, my friend Shelly Palmer is in the futurist business—peering into trends, technologies, and tea leaves to make sense of what’s coming. Last week, Shelly published, “Hollywood’s AI Blind Spot: The Fatal Mistake That Will Kill the Industry,” which…

  • Attentuon

    What if we’ve been thinking about attention the wrong way? Perhaps the single most famous sentence about attention comes from William James in his 1918 book The Principles of Psychology: “My experience is what I agree to attend to” (page 401). It’s surprising that such a short, nine-word sentence contains two ideas that have not aged…

  • B.L.U.E. revisited…

    In today’s issue of my newsletter, The Brad Berens Weekly Dispatch, I revisited a piece I wrote on this blog back in 2019: Am I B.L.U.E.? (Bored, Lonely, Uncomfortable… Ever). Here’s the context from The Dispatch: Last week, the MSNBC host Chris Hayes had a peculiar op-ed in The New York Times about the value of boredom that’s a…

  • Move Fast and Kill Kids

    Trigger Warning: If the title wasn’t enough of a hint, this piece gets into dark territory. In the December 5 episode of the podcast On with Kara Swisher, Swisher interviewed Megan Garcia and Meetali Jain. Garcia is the mother of Sewell Setzer III, a 14-year-old boy who killed himself in part because of an unhealthy, one-sided quasi-relationship with a chatbot…