Category: Behavior

  • Will AIs Ever Laugh?

    On jokes, AI, and troubles with The Turing Test. It’s the second laugh that interests me because it tells us something about what happens under the hood when we read or hear a joke. Recently, I picked up a terrific joke from an unlikely source: “My mother is over 100 and fit as a fiddle because…

  • Agentic AI Will Change Everything

    How realistic is the idea that AI-powered agents will change the way we work, play, and live? The answer: it’s already happening. Last time, I shared a microfiction (1,000 words or less), a short science fiction story called Piercing the AI Wall about an executive who had surrounded himself with a barrier of Agentic AIs that prevented…

  • Liquid Behavior

    Companies launching new products and services would be wise to focus on their target customers existing behaviors and moving them. PROLOGUE, 2025: I wrote the article that follows back in 2017. It was the first time that I dug into something that I believe strongly: businesses and organizations focus too much on their products and not enough…

  • Gen AI and the Future of Entertainment

    Will algorithms take over Hollywood and make personalized video the dominant way people entertain themselves? Like me, my friend Shelly Palmer is in the futurist business—peering into trends, technologies, and tea leaves to make sense of what’s coming. Last week, Shelly published, “Hollywood’s AI Blind Spot: The Fatal Mistake That Will Kill the Industry,” which…

  • Attentuon

    What if we’ve been thinking about attention the wrong way? Perhaps the single most famous sentence about attention comes from William James in his 1918 book The Principles of Psychology: “My experience is what I agree to attend to” (page 401). It’s surprising that such a short, nine-word sentence contains two ideas that have not aged…

  • B.L.U.E. revisited…

    In today’s issue of my newsletter, The Brad Berens Weekly Dispatch, I revisited a piece I wrote on this blog back in 2019: Am I B.L.U.E.? (Bored, Lonely, Uncomfortable… Ever). Here’s the context from The Dispatch: Last week, the MSNBC host Chris Hayes had a peculiar op-ed in The New York Times about the value of boredom that’s a…

  • Move Fast and Kill Kids

    Trigger Warning: If the title wasn’t enough of a hint, this piece gets into dark territory. In the December 5 episode of the podcast On with Kara Swisher, Swisher interviewed Megan Garcia and Meetali Jain. Garcia is the mother of Sewell Setzer III, a 14-year-old boy who killed himself in part because of an unhealthy, one-sided quasi-relationship with a chatbot…

  • Can You Only GenAI Your Way to the Middle?

    Should we take seriously a recent study that shows people like AI-generated poetry? And what are the broader implications? A few days ago, La Profesora sent me an intriguing link to a Poetry Turing Test set up by a couple of philosophers at the University of Pittsburgh. The test is a simple Google Form that presents the…

  • Emotional Truths that Aren’t True

    Jonathan Haidt’s bestseller “The Anxious Generation” is a terrible book on which nobody should waste their money or attention. Last week I had the privilege and pleasure of joining Joey Dumont on an episode of his True Thirty podcast in which we debated the merits of Jonathan Haidt’s bestselling nonfiction book The Anxious Generation: How the Great Rewiring…

  • My Ozempic Journey: Packing Up

    Sometimes, when you know a change is coming, the anticipation itself can create other sorts of change. Regular Dispatch readers might remember a few issues back—in Will Ozempic Kill Movie Theaters?—when I explored how the possibility of 10% of the U.S. population going onto GLP-1 weight-loss drugs like Ozempic might be the final nail in the collective coffin…