Category: Behavior
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The Anatomy of Delight
A Broadway show, a YouTube video, and a classic movie lead me to explore how surprise comes from novelty on the other side of familiarity… & why that’s actionable for creators and business leaders. People call things delightful all the time, but what exactly is delight? It’s not just pleasure, nor is it simply more…
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Generative AI, Misinformation, and the Plausibility Loophole
By now, it’s common knowledge that programs like ChatGPT say things that just aren’t true, but why do we believe the lies so readily? The answer is F.A.B.S. Most people writing about generative AI (ChatGPT, DALL-E, Bard) focus on what the AIs can do, which is understandable since these algorithms are still new. With ChatGPT,…
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Keyword: Eventness
Watching the series finale of “Star Trek: Picard” was a lonely exercise because most of the value of experiences comes from sharing them. Regret seldom punctuates my day-to-day life, but if I had Prof. Peabody’s Wayback Machine handy I would jump back a few days and then schlep up to Seattle or down to L.A.…
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Attention is Not a Currency
“Paying attention,” a common metaphor, is misleading because there are different sorts of attention, and the relationship among them isn’t reducible to numbers. If you’re in the Attention Business—and whether you’re selling movies, cars, toothpaste, whoopee cushions, sex toys, health insurance, a ride hailing service, or a new ointment for that embarrassing rash, every business is in…
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Why People Believe Conspiracy Theories
What makes people believe nonsense for which there is no evidence? As I first wrote a year ago, you can see the elements of persuasion in this simple quadrant: Mostly, people decide with their hearts and then justify with their heads. They’re also more keen to avoid loss than to pursue gain. Knowing where your argument…
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Why Amazon Blew it Killing “Smile”
The country’s largest ecommerce company ended a program that donated 0.5% of eligible purchases to charities customers selected. This might have surprising negative consequences for Amazon’s brand. This week, Amazon announced that it was ending its “AmazonSmile” program that enabled customers to support charities with most purchases. The program will end on February 20th. I…
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Artisanal Crap
As generative AI makes first-pass creation faster and easier, an unintended consequence is that humans may become less able to make great things. Let me start by stipulating that generative AI (ChatGPT, DALL-E) will change how we do what we do, taking the heavy lifting off much human endeavor. This will be true whether it’s…
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A New Scam: The “Middle of the Night” Call
One of the most popular things I’ve ever written is “Beware the Words with Friends Scammers” about how predators were targeting lonely older women who played this online equivalent of Scrabble. Here’s another scam to watch out for: the “Middle of the Night” call. We were having dinner with my parents when my Dad mentioned…