Category: Cognitive Funding

  • 13 Ways of Looking at Brands

    Brands have different functions in our lives, some easy to understand and some that deserve extra pondering. A few days ago, my friend Om Malik reached out with these questions about brands: I am thinking about something and wanted to get a better idea of what it means to be a music artist or a media company…

  • Economist, DeSantis, Trump, Shakespeare

    The May 27th issue of The Economist has an in-depth briefing entitled, “A bungled coup: Ron DeSantis has little chance of beating Donald Trump to his party’s nomination.” The Economist is always literate, but it isn’t often literary. This piece persistently conjures up Shakespeare’s Julius Caesar throughout. That includes the opening line: “Belatedly and nervously, the would-be assassins have been…

  • The Anatomy of Delight

    A Broadway show, a YouTube video, and a classic movie lead me to explore how surprise comes from novelty on the other side of familiarity… & why that’s actionable for creators and business leaders. People call things delightful all the time, but what exactly is delight? It’s not just pleasure, nor is it simply more…

  • A Urinal in Troutdale: Shakespeare Sightings

    Shakespeare has been ever-present for centuries because of a peculiar quality of how the brand works, a quality that other brands can imitate. Here are two weird things about Shakespeare. First, while some people love Shakespeare, others view reading or seeing the plays as a punishment from God. Second, you cannot escape references to Shakespeare—not…

  • Experience Stacks, Competitive Advantage, and Netflix’s “Wednesday”

    The new Netflix series about the daughter from The Addams Family going to a Hogwarts-style high school doesn’t ignore the earlier versions of the story: it embraces them, which is part of why it succeeds. One difference between artificial intelligence and the human kind (at least for now) is that AI is amazing at pattern…

  • Misinformation & “Prebunking,” Experience Stacks & Physical Objects

    A study suggests that inoculating internet users against misinformation might be more successful than fact checking later, but I’m not so sure. Plus, a price sticker triggers a trip down memory lane. The Limits of “Prebunking” in the Fight Against Misinformation A new study in the journal Science Advances, “Psychological inoculation improves resilience against misinformation on…

  • Experience Stacks, Movie Stars, and the Problem with Facebook

    How we experience the work of movies stars is different than how we experience the work of actors, and that difference also helps to understand what we lose when we spend a lot of time on Facebook. The job of an actor and the job of a movie star are similar—they overlap—but they are not…

  • Experience Stacks: Top Gun, Star Trek, Spider-Man

    What are Experience Stacks? And why is it important for businesses and customers for a wide range of industries to understand them? Many companies refer to their selection and arrangement of software and hardware as a “Tech Stack” that focuses on the creation, management, production, and tracking of business activities.  On the reception side, we…

  • Why it’s so hard to think

    Digital technologies crowd out our analog ability to make connections. That’s a problem since analogical thinking is what makes us human. In the middle of the night, Sting’s song “Moon over Bourbon Street” went through my head. I hadn’t thought of it in years, maybe decades. I love Sting, but I hadn’t listened to his…

  • The challenge of OOOIO: opting out of information overload

    I keep a list of nagging questions like, “why can’t Google organize all my different video services (HBO, Starz, Netflix, Amazon Prime Video, etc.) so I can browse through all of my viewing options at the same time?” The obvious answer is that Google wants users to watch movies on YouTube and subscribe to its…