Category: Experience Stacks

  • Experience Stacks and Travel Back

    Returning to places you’ve been can reactivate old contexts and relationships in a special way. A quick word about Experience Stacks before we move on to our top story. Experience Stacks are the different contexts that a customer, user, or audience brings to a product or story. People improvisationally shift from context to context during experiences, which…

  • Time Travel, Analog and Digital

    The right stimulus makes the present disappear, but how are analog and digital moments of time travel different? Typically, we imagine time travel as deliberate, if often improvisational: Marty jumps into the DeLorean to escape the bad guys; the Enterprise crew kidnaps whales from twentieth century California; Sam Beckett puts right what once went wrong,…

  • Jokes, Puns, Politics, and Other Nonsense

    Why do we laugh at jokes but groan at puns? And what does this have to do with politics and Experience Stacks? (Issue #109) Here’s a puzzler: why do we laugh at jokes but groan at puns? I admit this is an overgeneralization. Not every joke is funny, and not every pun is groan worthy, but it’s not a…

  • Walmart, Vizio, Amazon, and Experience Stacks

    This week, WSJ reported that the grocery giant is in talks to acquire a TV manufacturer: why is this a good idea, and how does it help Walmart compete with Amazon? (Issue #106) Attentive readers will remember my earlier explorations of Experience Stacks, which are the idiosyncratic collection of prior experiences somebody brings to bear on…

  • Experience Stacks and Matthew Perry (R.I.P.)

    When social media surfaced a clip of the late “Friends” star on “The West Wing,” it activated crashing contexts that explain how Experience Stacks work and why they can be powerful. I am more aware of Matthew Perry after his premature death last October than I ever was while he was still alive. In part…

  • The Monster in My Ear

    How an aural invasion led to a meditation on what makes experiences memorable. What are the ingredients for a memorable experience? One recent event has some clues. My scintillating compadre in nerdery, Benjamin Karney, and I have been friends since we were eight. A few days ago, we had a chance to catch up while he…

  • Keyword: Eventness

    Watching the series finale of “Star Trek: Picard” was a lonely exercise because most of the value of experiences comes from sharing them. Regret seldom punctuates my day-to-day life, but if I had Prof. Peabody’s Wayback Machine handy I would jump back a few days and then schlep up to Seattle or down to L.A.…

  • Attention is Not a Currency

    “Paying attention,” a common metaphor, is misleading because there are different sorts of attention, and the relationship among them isn’t reducible to numbers. If you’re in the Attention Business—and whether you’re selling movies, cars, toothpaste, whoopee cushions, sex toys, health insurance, a ride hailing service, or a new ointment for that embarrassing rash, every business is in…