Category: Marketing
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2 Kinds of Wearables: Info display vs. creation, and how they work with time
Note: I’m keynoting about wearables at the Brand Innovators Fashion Week event on Friday, February 14, 2014. The kind folks at Brand Innovators have published this piece as a white paper. You can learn more about the event and download the white paper here. People talk about wearable computers in one lumpy category, but doing…
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What should I ask Google’s Susan Wojcicki onstage at ad:tech SF?
I’m delighted to be interviewing Google’s SVP of Advertising Susan Wojcicki next week at ad:tech San Francisco 2013. She’ll make a brief presentation and then the two of us will sit down for a fireside chat. So what should I ask her? What burning questions do you have for Google when it comes to their…
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“Don’t cold call me, Bro” now live on iMedia Connection
Quick cross-post: I’m pleased to report that my latest post — “Don’t cold call me, Bro” –just went live on iMedia Connection. Hope it sparks some comment!
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WSJ misses the point of “Recipe Rehab” going to ABC
This morning’s Wall Street Journal has a informative piece by Amir Efrati about how Everyday Health’s popular YouTube show “Recipe Rehab” is heading to syndication on ABC stations and how the YouTube and ABC incarnations of the show will cross-promote each other. Most importantly, the Journal reports that YouTube is hoping that it’s $150 million original…
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Amazon.com answers your questions!
I’m thrilled that Amazon.com VP Lisa Utzschneider is opening ad:tech San Francisco next week with her keynote address, “Amazon: It’s Day 1 for Advertisers.” At the end of her session I’ll ask Lisa questions posed by readers of this blog– so ask away in the comments! Background: Amazon first transformed book buying, then all retail,…
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Ecosystem Shakeups: Q&A with Urban Airship CEO Scott Kveton… Or… Amazon, Apple & Android: Oh My!
Matthew Ingram’s GigaOm article last week, “Amazon shows media companies the future of the web,” provocatively argued that the e-commerce giant’s Kindle Cloud Reader was more than just a way around the 30% cut that Apple charges for books purchased via the Kindle app on the iPad or iPhone. What the e-book retailer has also done…
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Portland Startups to work with Target, Coca-Cola, Nike, Google, Wieden + Kennedy
Our industry has relapsed into a high digital startup fever, but this time with a new twist— brands working directly with entrepreneurs in order to find the next hot digital companies at the earliest possible stage and to stay at the sharpest edge of marketing innovation. We’ve seen this elsewhere with the PepsiCo10 in New…
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The Death of Media Channel Loyalty: What the New Pew Data Shows Us
Over the holiday weekend the Pew Research Center’s Internet & American Life Project released data showing that 24% of internet users have placed calls online, up from 8% of internet users in 2007. The precise wording of the question was: “Please tell me if you ever use the internet to make a phone call online, using…