BradBerens.com
Thoughts about where our real and digital worlds collide.

  • Scarier than Skynet: AI and Persuasion

    Most dystopian fantasies concern monsters we can see conquering us, but with new technologies will we even know if we’ve been conquered? You can tell a lot about a culture by its dystopias: its fantasies of fear. When you have dueling fantasies, you can tell even more by what they agree on and what they…

  • Experience Stacks, Competitive Advantage, and Netflix’s “Wednesday”

    The new Netflix series about the daughter from The Addams Family going to a Hogwarts-style high school doesn’t ignore the earlier versions of the story: it embraces them, which is part of why it succeeds. One difference between artificial intelligence and the human kind (at least for now) is that AI is amazing at pattern…

  • Frontiers of Scale

    As media continues to fragment in the face of changes in legislation and technology, where will new big audiences come from? A few issues back, I explored how changes in legislation and technology are signaling the end of cheap digital scale for media. (Don’t worry: you don’t have to read that issue to understand this one.) If…

  • A New Scam: The “Middle of the Night” Call

    One of the most popular things I’ve ever written is “Beware the Words with Friends Scammers” about how predators were targeting lonely older women who played this online equivalent of Scrabble.  Here’s another scam to watch out for: the “Middle of the Night” call. We were having dinner with my parents when my Dad mentioned…

  • On Strategy: the Power of WITDO

    It’s fine to look for answers, but often you don’t find them. Instead, if you’re lucky, you wind up with better questions. WITDO is one of them. One of my first corporate gigs was as the digital editor at EarthLink, an early dial-up Internet Service Provider (ISP). We scrutinized every move that AOL and Microsoft…

  • The End of Cheap Scale?

    More important than who owns Twitter is whether anybody can create a massive new social networking service. Also, what would a non-profit version of Twitter—let’s call it Quack—look like? As I wrote last time, I’m taking a break from the endless hand-wringing around Elon Musk’s acquisition of Twitter. The more interesting question is whether anybody can do anything to…

  • Social Media and the Banality of Evil

    Max Fisher’s new book “The Chaos Machine” shows the downside of what happens when companies pursue growth at all costs. In her 1963 book about the trial of Adolph Eichmann, one of the chief architects of the Nazi murder of six million Jews during the Second World War, Hannah Arendt coined the phrase “the banality…

  • Industry Evolution by Meteor Strike

    Two recent developments in the world of comic books have lessons for all businesses in the age of digital transformation. From the “Big Story You Haven’t Noticed” department: this month, two things happened in the world of comic books that combine to make a huge inflection point. My friend Peter Horan calls this sort of thing…

  • Why Musk is Stalling

    Elon Musk seems to have accepted that he will have to do what he promised and acquire Twitter, but now he is delaying the close of the deal. He has a good reason, but it’s not the one you think. The late Steve Jobs was so persuasive that people said he had a “reality distortion…

  • Mediapocalypse 2025

    Peak TV is here, but it’s not going to last because there isn’t enough audience to go around. The collapse and consolidation is just a bit more than two years away. Here are my predictions. What happens after you reach a peak, any peak? You descend from the height… whether it’s summiting Everest, climbing that hill near…