New Evernote Trick: Combine & Print Notes

Post Updated: Feedback from Adam Boettiger showed me that my initial post wasn’t clear.  I’ve now clarified the paragraph with the asterisk, below, to make my point pointier.

I’m becoming more and more fond of Evernote, but I also like having a printed-out copy of my multitudinous To Do lists so that I have an easy way of scanning through them all at one glance.

* Unfortunately, Evernote doesn’t seem able to merge and then print a collection of To Do lists natively– while still keeping those lists separate in digital form for dynamic updating. In other words, at the start of the day I want to smash my lists together, print on one piece of paper to have on my desk (for convenience and to save trees), but then still have the separate lists digitally.

Here’s a workaround (note– I use the Mac OS version of Evernote):

Background: I have all my To Do lists in a separate notebook called “To Do” (natch) to distinguish these pressing items from the other things I do with Evernote.

Step #1: Create a new notebook called “Copy, Print & then Dump.”

Step #2: Select-All the notes in “To Do”

Step #3: Control-Click, then select “Copy to Notebook,” then select the “Copy, Print & then Dump” notebook you just created.

Step #4: Go to the “Copy, Print & then Dump” notebook; Select All; Control-Click, then select “Merge Notes.”

Step #5: Print!  Depending on your level of anal-retentivity and OCD, you can either simply hit the button or engage in some quick formatting.  In my case, I upped the font size a bit and chose the “print four pages on one page” option on my printer.  It came out a bit wonky but 20 seconds with a highlighter made the printout more useful.

Step #6: Go back and delete the merged note so that you don’t suffer version mitosis on your notes.

Is this a stupid workaround until Evernote gets its act together and stops acting like paper — the world’s oldest display technology after the rock wall — is the enemy?  Yes.

Is it handy if you find paper useful as a reminder in the physical world that does not require electronics to see?  Yes.

Thoughts? Comments?

 

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The Death of Media Channel Loyalty: What the New Pew Data Shows Us

Over the holiday weekend the Pew Research Center’s Internet & American Life Project released data showing that 24% of internet users have placed calls online, up from 8% of internet users in 2007.

The precise wording of the question was:

“Please tell me if you ever use the internet to make a phone call online, using a service such as Skype or Vonage? Did you happen to do this yesterday, or not?” This was the first time that we asked the question and specifically referred to Skype, the popular global service that was recently purchased by Microsoft for $8.5 billion.

Unclear from the press release was whether or not the researchers at Pew indicated that triple play TV/Internet/Phone service from Cable/MSO companies like Comcast and Time Warner Cable also count as “making phone calls online,” and if they did not then the number could spike higher than 24%.

This report is in keeping with a bunch of other recent findings about folks abandoning legacy land lines in favor of mobile-only, the ongoing debate about whether “cord cutting” in favor of IPTV services is a present or future danger to MSOs, and a general trend toward what my friend Shelly Palmer calls “WIW WIW WIW” (or “Wee Wee Wee” a la “This Little Piggy…”) — that is, “what I want, when I want it, where I want it.”

What it means for the advertising industry: whether it’s making calls online, catching a favorite show on Hulu rather than via the cable box, or accessing current events through Google News rather than a newspaper, internet users won’t stay with a channel just because they used it in the past or because their parents used it. To paraphrase the old Playtex campaign: this is not your mother’s media landscape.

Advertisers, particularly digital ones, have to work harder, longer and smarter to get messages in front of an audience that used to come as easy ride alongs to content. And this squares nicely with the fact that TV advertising is having a banner year and that eMarketer — among others –predicts it will continue to grow through the Olympics and Presidential election of 2012 and then taper off.

TV is still the best bet for reaching a mass audience, but that bet gets a little worse with each passing quarter.

Nobody knows when, but we’ll soon reach a tipping point where it costs less and is just as easy for users to get high-interest TV content over the internet. In 2012 NBC won’t alienate its conventional advertisers by creating something like the “ESPN on Xbox” experience.

But what about 2016?

Imagine if Microsoft used display inventory on its newly-acquired Skype platform to advertise that users can get access to all the Olympic coverage on the Xbox as part of a Gold membership? We know that something like this is coming given that Microsoft made a play for Conan O’Brien to host his new talk show on the Xbox platform before O’Brien went with TBS.

It’s not a matter of “if?” It’s a matter of “when?” And the answer is “soon.”

[Cross-posted with the iMedia Connection blogs.]

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From the Bizarre Question Department: Voice Page Turning for iPad?

I love reading while on the elliptical machine at the gym, and it’s a handy time to plough through reports and PDFs using the iPad (gen 1).  However, if I’m tracking my heartrate I have to take my hands OFF the paddles in order to go to the next page on the document, book, PDF et cetera.

Does anybody know of a way that I could say “next” or “forward” or use a voice activated command OTHER than swiping with my sweaty finger?

Please Tweet replies including @bradberens or use the contact form on this blog.

Posted in Internet, Personal | 2 Comments

Sat AM Quick Updates on Urban Outfitters

Quick updates:

Urban Outfitters finally spoke out both via Twitter and on the blog to which they link:

Hey everyone, please read our statement regarding the I Heart Destination Necklace. http://urbout.co/kqdecK

Why the company waited until the Saturday morning of a holiday weekend is beyond me.

Note also that my friend Marshall Kirkpatrick of ReadWriteWeb found a different take on the story that showed that Tru.che did not originate the design in question:

Late night RT: if you’ve read about UrbanOutfitters vs Etsy, this might make you reconsider the story @Regretsy: Urban Outrage bit.ly/iNYW9A

Here’s a link to my original overview from Friday morning, with ongoing thanks to @kathiiberens for first surfacing this story to my attention.

@tallasiandude had quipped to me yesterday:

@bradberens I would think the “most chilling thing from an industry perspective” is its lack of ethics WRT design theft. #urbanoutfitters

To which I riposted:

@tallasiandude don’t want to presume guilt– except for bad marketing tactics.

In light of Marshall’s gemcutting tweet, I’m doubly glad of that exchange with @tallasiandude.

The Take Home: Whether or not Urban Outfitters is guilty of design theft, the company is definitely guilty of having a poorly-conceived social media crisis policy, which after the Domino’s 2009 debacle (see my overview post) is just plain foolish.  Whether or not a proposed boycott was justified is immaterial– UO needed to get out there in a hurry and didn’t.

I’ll be curious as to whether or not we see shareholder erosion for Urban Outfitters.

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Urban Outfitters’ Massive Social Media FAIL

Please check out my latest post over at iMedia Connection about how Urban Outfitters is following in the dubious footsteps of Domino’s Pizza back in 2009 in their failure to address a massively negative social media campaign.

Domino’s learned this lesson the hard way — and is now doing social media right — so let’s hope that Urban Outfitters figures this out faster.

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Interesting Tidbits for May 26th

Things worth reading for May 19th through May 26th:

Edge Perspectives with John Hagel: The Pull of Narrative – In Search of Persistent Context – Interesting piece by John Hagel on the difference between story and narrative.

When Ideas Have Sex | WhatTheFuture.tv – Really nice piece of gem cutting from WhatTheFutureTV.

20+ Awesome & Unique Uses Of Google Reader You Probably Didn’t Know About – Makes me consider changing from iGoogle to Google Reader.  Hat tip to @steverubel

Google Unveils Wireless Payment System – NYTimes.com – With Google’s help the US finally catches up to Japan in 1998! Brad’s opinion: if Google is smart they’ll app-ify this and include iPhone users among others.  They’ll make more $ that way and become universal.

MediaPost Publications Myspace Finds Its Place: That’s Social Entertainment 05/26/2011 – “How fast? The report, “Social Entertainment 2.0: What Is It, And Why Is It Important?,” estimates it will grow from $2.5 billion in 2010 to $5.8 billion in 2015, averaging 18% growth per year. And that’s just in the U.S. Globally, IDC estimates worldwide social entertainment ad spending to be about twice that volume.”

X-Men movie to get NFC smart poster campaign in London • NFC World – Wow!

The Real Cost of Social Media (Infographic) – Very useful.  Every CMO should see this.

Charlie Melcher – Nice profile of a publisher pushing the boundaries.

iPad Usability Study Reveals What We Do and Don’t Like In Apps Apple News, Tips and Reviews – Nice overview of iPad usability issues.

When the Internet Thinks It Knows You – NYTimes.com – “Today’s Internet giants — Google, Facebook, Yahoo and Microsoft — see the remarkable rise of available information as an opportunity. If they can provide services that sift though the data and supply us with the most personally relevant and appealing results, they’ll get the most users and the most ad views. As a result, they’re racing to offer personalized filters that show us the Internet that they think we want to see. These filters, in effect, control and limit the information that reaches our screens.”

The Cure For ADD-vertising | Fast Company – Nice piece.

Red Bull’s Billionaire Maniac – BusinessWeek – Very interesting profile: “Little known outside of his native Austria, Dietrich Mateschitz is one of the most successful entrepreneurs of our age, a man who single-handedly changed the landscape of the beverage industry by creating not just a new brand but a whole new category: the energy drink. As the visionary who brought the world Red Bull, affectionately known as “speed in a can” or even “liquid cocaine,” Mateschitz, 67, has been a patron saint for more than two decades to late-night partiers, exam-week undergrads, long-haul truckers, and, above all, extreme-sports athletes everywhere.”

MasterCard Study: Youngsters Will Be The Catalyst Of Mobile Payment Adoption – We’re way behind Japan on this, but watch us join the late 20th Century!

Most Creative People | Most Creative People 2011 | Fast Company – Nice list!

If you like this, please follow me on Twitter as @bradberens for more!

 

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Simile Search: Please Help This Writer!

I’m looking for evocative comparisons that talk about how one thing so automatically comes with another that we take the pairing for granted. Like, “the juice comes with the meat” (except it often doesn’t) or “the warmth that comes with the fire” but preferably less flabby.  Something taste or smell related (for its Proustian oomph) would be ideal.  If you can think of any, please share in comments.

Here’s why I’m asking:

My new book length project (now that Redcrosse is here) is called “The Shakespeare Strategy” and is all about why Shakespeare’s working context helped to constitute his immense business and cultural success, and that leads to an argument about how we don’t pay enough attention to context — including physiological and psychological context — nowadays.  For frequent readers you’ll recognize some of this in my longtime fascination with eventness.

I’m still working on the elevator pitch, but you can see the seed of the thinking here:

 
Before we had VCRs, DVRs, DVDs, streaming video, individual songs on iTunes and, newly, individual articles sold independently of their magazines context came automatically with our experience of music, TV, movies, newspaper and magazine articles.  Even books came in context because we found them in bookstores, libraries or catalogs.

We now lack much of that formerly automatic context, which is why books like Steve Rosenbaum’s Curation Nation are so interesting and relevant.

So I’m looking for comparisons that convey automatic pairings… as well as comparisons showing formerly automatic pairing that — once detached — reveal how accidental and contingent the link between the two things really was. That is, “the commercials that come with the TV show” (before DVRs) or “the sting that comes with the angry bee” (except more positive).

Any ideas? Please help!

Posted in Books, Culture, Eventness, Media, Shakespeare, TV & Movies | 3 Comments

Short Post: There’s More to the Amazon story than Fast Company conveys

Kit Eaton over at Fast Company (a must read in general) blogged today about Amazon’s announcement that it now sells more e-Books than physical books.  Here’s a relevant snippet including a link to the Amazon press release:

Since April the first, for every 100 print-and-paper books Amazon has sold, it’s also sold 105 e-books, according to a fresh Amazon announcement.

Kindle e-readers arrived, along with a small but fast-growing digital bookstore, in November 2007–by July 2010, Amazon notes, Kindle book sales had surpassed hardcover book sales, and then six months later beat the paperback books sales rate. Now Amazon’s customers are “choosing Kindle books more often than print books. We had high hopes this would happen eventually, but we never imagined it would happen this quickly,” says CEO Jeff Bezos, comparing Amazon’s 15-year heritage of selling physical books to just four years of e-book sales.

What’s missing from this story are the economics. Sure, Amazon sells more e-books than physical books, but that’s because the electronic editions are generally cheaper than the physcial ones.  Moreover, when the book isn’t published by a major house with discount deals at Wal-Mart, CostCo, Barnes & Noble, et cetera, then the gap between physical and electronic can be huge.

What I want to know is this: how do the titles on the 105 e-books compare to the physical books? What is the intersection on the Venn diagram of those two lists, and what is the total list price differential between them?

Amazon is an exciting new frontier for small publishing houses or author-published books in both fiction and non-fiction — the Romance genre alone is changing fast because of the Kindle publishing platform.  As meat-space bookstores die — and this happens increasingly — Amazon will become only more important for both physical and e-Books.

But this 105 v 100 press release is a non-story without significant context.

 

 

 

Posted in Books, Culture, Internet, Media | 1 Comment

Interesting Tidbits for May 18th

Things worth reading for May 15th through May 18th:


It is alive! The Death of Email Has Been Severely Exaggerated – Nice piece by Rapleaf CEO Auren Hoffman– finally a defense of email!

Netflix Owns The Evening Web | Fast Company – Interesting data– note, though, that Netflix owns the DATA part of the evening’s media consumption: the research doesn’t triage that number against the still staggering amount of one-way cable content consumption, and there are still folks on terrestrial tv as well.

Gaining Authority in the Age of Digital Overload – “Rubel proposes that as of 2010, the Internet has entered the Validation era, in which Internet users are beginning to “find the signal in the noise” and hold on to only those pieces of information and people that are most important to them online. The rise of intimate social networks such as Path, and group messaging apps such as GroupMe, Beluga, Fast Society and Kik, is an indicator that “people want to be closer to people they care about and let all the riffraff set aside,” says Rubel.”

Literary journalism finds new life with Byliner, the Atavist, Virginia Quarterly Review – latimes.com – Great piece by David Ulin on new business models for long-form journalism.  It gives me hope, which is rare.

Defend Your Research: We Can Measure the Power of Charisma – Harvard Business Review – “The finding: It’s not what you say, it’s how you say it. It’s possible to predict which executives will win a business competition solely on the basis of the social signals they send.”

The Bestsellers: Fortune Article ‘Inside Apple’ Beats Out Full-Length Books | paidContent – I wound up subscribing to the magazine because of this fascinating move on their part.

If you like this, please follow me on Twitter as @bradberens for more!

     

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    Super Storytelling Smackdown: “Smallville” vs. “Thor”

    This is a post about the difference between experiencing a story and remembering it later, a distinction that we pay too little attention to in the media world.  I’ll talk about theater, movies, TV, Superman, Thor and Shakespeare, and there will be spoilers… lots of ‘em about the “Smallville” series finale, but I’ll be careful when it comes to “Thor.”

    Those readers who have been following this blog or my other work at all will know that I’m a lifelong superhero geek, and over this weekend I hit a rare caped trifecta, watching the “Smallville” series finale, taking in the new “Thor” movie and receiving a big box of comic books from the shop in Los Angeles where I’ve been going since 1998.  I’m chewing my way through the comics, loved Thor (a bit more on this at the end) and have had a weird response to the Smallville finale where the farther I get from it the less I like it.

    Although I got bored with the Clark/Lana/Lex triangle a few years ago and skipped a half season, I’ve watched Smallville for 10 years through the births of my two children, big career changes and a move from Los Angeles to Portland, Oregon. The entire series has been a build up to the moment when Clark Kent puts on the blue costume and red cape and flies off to greet the world as Superman. I’ve spent a decade on this hero’s journey.

    So why, in the much-advertised and long-awaited series finale did they deny us the money shot? Yes, we had Clark holding the costume, flying to the big battle while holding the costume, and then we had him, wearing the union suit, but in close up gazing lovingly through the round window of an airplane at Lois. Yes, we had a blue blur flying through the sky towards battle, and yes we had him – seven years later — (I did mention the spoilers, right?) running across the Daily Planet rooftop pulling open his shirt to reveal the big red S to show us that Clark now fully inhabited the Superman role.

    But we didn’t have this:

    or this:

    or this:

    Why not? At one point I thought, maybe Tom Welling got fat– the way William Shatner plumped up during every season of the original “Star Trek” series (they only took his shirt off during the early episodes each season), but a quick tour through Google Images suggests that this isn’t the case.

    It’s a huge failure on the part of the series, one that got me mulling over the flaws in the finale with a microscope… and that’s usually a bad sign. Days later, I realized that in addition to the lack of a money shot we also never heard the word “Superman” as a name, although we did have a Nietzschean moment where a character referred to a superman in flashback.

    The worst series finale in TV history was “Quantum Leap,” where in a bump shot at the end we learned that Sam Beckett never returned home, even though the entire series was predicated on that return. When I saw that I lurched forward clutching my stomach like I’d been stabbed. Smallville, in contrast, couldn’t resolve this season on its own terms, spending most of the two hours on the soap opera and only a few minutes on the heroics.

    The show runners got distracted by a bunch of characters to whom the audience had said goodbye years ago, most particularly Michael Rosenbaum’s Lex Luthor and John Schneider’s Jonathan Kent.  Annette O’Toole’s Martha Kent made an appearance as well, but since her character hadn’t died a few seasons ago that made sense. Why the team didn’t bring back Kristen Kreuk’s Lana Lang (not that I wanted this) alongside everybody else has, I presume, more to do with Kreuk’s availability than anything else.

    Yes, the mythology states that Superman will battle Lex Luthor forever, but we didn’t need to spend 10 minutes with Lex and Clark in conversation only to have Lex’s memory wiped in the final moments of the episode. Yes, the memory of Clark’s human father guides him, but we didn’t need to have the ghost of Jonathan Kent literally hand Clark the super suit.  Ghosts are not a key part of the Superman mythos.

    Nor did we need to kill off Lionel Luthor (who oddly turned into Gollum between his last appearance and the finale) and Tess Mercer just because they have no place in the comic book mythology. One of the great strengths of Smallville was the tension between the comic book mythology and its own—the series stopped being consistent with the Superboy/Superman origin story in the pilot, so why care so much in the finale?

    In the finale we got too much of the man and not nearly enough of the super, but that has always been the case with the series. The problem was that the emotional drama of the tenth season was abandoned in favor of the Clark-growing-up arc that the audience finished years ago.

    However, when I watched the finale on Friday night I rather enjoyed it. The eventful-ness of watching it on that night, carving out time after the kids were asleep and my wife was doing other things upstairs, watching it nearly in real time (I got a late start but caught up via DVR), these things swept me up and gave me that special momentum of real-time experience… the tide that carries us through experience.

    The only thing I noticed in the moment was the lack of the costumed money shot, and my dissatisfaction with that gap is what kept me thinking about the finale, probing it like a tongue searching for a missing tooth.  Then, to mix metaphors, the entire episode unraveled.

    This phenomenon where time reduces satisfaction is well known in theater and makes a certain amount of common sense.  When we are in the middle of things, particularly things that possess a great deal of eventness, we are surfing a wave of experience rather than mulling it over. The critic Bernard Beckerman expressed it this way in his 1979 book “Dynamics of Drama:”

    The memorial experience is not distinct from the theatrical but merely a continuation beyond direct contact with the presentation.  The form of action induces the theatrical experience directly but has an indirect effect upon the memorial experience.  When unable to return to the same artistic work, the playgoer must either avail himself of a facsimile, such as a second performance of the same production, or be content to recall the initial experience. Once removed from his fellow spectators, he gains a new perspective of the work.  Responses elicited in performance may seem alien in retrospect.  The process of rumination alters the work (157).

    Rumination is key to the superhero genre because after seventy plus years of stories about these characters they are saturated with inescapable foreknowledge. Do a search on famous fictional characters and both Superman and Batman show up early.

    Even people who don’t know much about superheroes – my wife, for example, before our son joined me in the cape-o-philiac club – approach the genre knowing that the stories are embedded in a network of earlier versions of the tales and will be followed by later versions. Deeply satisfying stories within these contexts are aware of all their predecessors and heirs.  J.J. Abrams’ reboot of the “Star Trek” franchise, for example, was brilliant in its deft balancing of the old and new versions of the universe.

    And this brings me to “Thor,” which managed to weave into its two-hour span allusions to the 1960s “Thor” comic books, to King Lear, the Empire Strikes Back, the Lord of the Rings, the Lion in Winter and embedded itself neatly into the other Marvel Comics movies of the last few and next few years.  This isn’t transmedia in Henry Jenkins‘s sense so much as a deeply allusive network of references and parallels that increases the satisfaction of movie going for the experienced viewer and gives her or him a qualitatively different evening than the newcomer to the genre.

    I won’t perpetrate big spoilers for “Thor” because the movie is so worth seeing on the big screen in a top-notch theater with stadium seating. Visually stunning, charmingly acted and with an immense sense of scope, the combination of director Kenneth Branagh channeling his own Shakespearean movies (“Henry V,” “Hamlet,” “Much Ado About Nothing”) and story architect J. Michael Straczynski (who redefined the modern science fiction epic with “Babylon 5″ and has spent the last couple years on Superman and Wonder Woman in comics) means that this movie understands and embraces epic.

    “Thor” is a thrill ride (plenty of money shots with this one), and as my wife and I talked over the movie at dinner afterwards we found some things to pick apart (Natalie Portman joining Elizabeth Shue in “The Saint” in the ranks of brainy-sexy-unbelievable astro-physicists… although Portman is more convincing) but nothing that caused the experience to collapse in retroactive dissatisfaction.

    Instead, we talked about how Loki echoes Edmund in King Lear, how this film links up with “The Incredible Hulk,” the “Iron Man” movies and the forthcoming “Captain America” and “Avengers” movies, and how Chris Hemsworth’s body is possibly the movie’s single-greatest special effect (as was that of Megan Fox in the first “Transformers” film).

    Rumination, in the case of Thor, deepened engagement with both the story and the performance of the story, with the structure of the narrative and the way that the execution and casting (e.g., Anthony Hopkins as a Lear-like Odin) linked that performance to other stories.

    Culturally, we tend to suffer from what I think of as the tyranny of the object when it comes to stories. We evaluate the thing itself and not the context in which we experience that thing. Our ability to buy just one song on iTunes means that we don’t think as much about an album, and the birth of new one-off journalism at Byliner (and see my previous post about Fortune) means that we don’t think about publications in the same gestalt way that we used to.

    Both Smallville and Thor, though, are deeply contextual in their meaning-making and in the experiences of that meaning. Smallville is the end of the beginning of the Superman story. Thor is the start of that hero’s journey on earth and in the middle of the current Marvel movie epic.

    The growth of digital media and distribution has eroded the easy context that came with analog media the way “Cheers” came after “The Cosby Show” to create NBC’s anchor Thursday night.

    I believe that in the next few years we will pay more attention to context, and that in doing so we’ll also be more aware of the gap between the memorial experience and the in-the-moment experience of storytelling.

    Good storytellers deliver on the in-the-moment experience. Great storytellers do that and also think about memorial rumination.

    The take-away? Go see “Thor” while it’s still in the theaters.

    Posted in Culture, Eventness, Internet, Media, Shakespeare, TV & Movies | Leave a comment