BradBerens.com
Thoughts about where our real and digital worlds collide.

  • Looking Back on “The Fall Guy” — an Aria of 80s Sexism

    The Lee Majors-crooned theme song from his old TV show “The Fall Guy” snuck into my head this morning.  It’s a stumper as to why or how this happened, and it proves only that I watched way too much TV in my youth. The series (about a stunt man who is also a bounty hunter…

  • I Want to be my own Big Brother: an App Daydream

    “I never travel without my diary. One should always have something sensational to read in the train.” (Gwendolyn Fairfax in Wilde’s “The Importance of Being Earnest”) I’m skeptical about how much corporations benefit from the data I generate.  If tracking my every movement worked, then Facebook would not keep trying to sell me the icky…

  • Notes from Bergen 3: Paternal Victories

    “Dad,” my teenager daughter asked one recent morning as she picked her way through over-easy eggs, seedy toast and Earl Grey tea. “What have you eaten for breakfast?” At a quick scan it’s an innocuous question, but down, deep down, subterranean with stalactites, a parenting victory glints in dim light. Here’s what I mean. This year…

  • Pragmatics: you can only walk through one door at a time

    Sharon washed up at the table next to me during a post-conference dinner here in Bergen and opened up over beer and reindeer steaks. She’s a bright young woman about to finish a Masters in finance and economics who doesn’t know how to approach the post-graduation void. Sharon started reeling off different directions and opportunities,…

  • Against Disruption: Louis Menand, Douglas Adams, Books and Technology

    Have you ever smacked into a glass door when you didn’t realize it was closed?  I have.  It hurts.  The intersection of my face and a glass door happened at my great aunt’s tiny desert house in the 80s, where the mix of a trick of the sunlight and my distracted boyhood mind made the…

  • My 2014 in Books

    I read a lot — magazines, two newspapers, email newsletters, and countless social-media-shared links I chase down digital rabbit holes. I’d never know anything, for example, without Jason Hirshhorn’s magnificent daily Media Redefined. But I’m lost without books.  Actual books.  Whether paper or digital, if I’m not reading at least two books then I get…

  • Paris as a way of seeing

    Here is the view of the shop across the street from our flat in Paris’ Le Marais district early this morning, the day before Christmas, when I was the first one up and could watch the city come to life with a cup of coffee in one hand and my iPad-provided New York Times in…

  • Notes from Bergen 2: Walking Meditation and Gershwin

    The “ion” trailing at the end of the word “meditation” reveals buried movement in usually concrete and restful nouns. Like “locomotion” or “concentration” or “constipation” or “friction” or even the simple “action,” the word “meditation” conveys fragile, balletic flow, conveys just how difficult it is to be without thinking. Meditation challenges me. I’m busy-minded at…

  • In Praise of Atul Gawande’s “The Checklist Manifesto”

    I first smacked my forehead (ouch!) against a wall of decision fatigue when I was the Editor in Chief of iMedia Connection (a daily trade journal covering a different collision between marketing and technology). The best part of editing involves coaxing order from mess, making points pointier and helping writers to say what they want…

  • IOS 8 Correction: I was WRONG (but check Location settings anyway & here’s why)

    Sunday morning after updating my iPad to IOS 8, I was horrified to see that just about all my apps were broadcasting my location 24/7/365, and I blamed the update thinking that Apple had toggled the settings from off to on. I wrote a post about it that you can find here, and I asked…