BradBerens.com
Thoughts about where our real and digital worlds collide.

  • Short Post: There’s More to the Amazon story than Fast Company conveys

    Kit Eaton over at Fast Company (a must read in general) blogged today about Amazon’s announcement that it now sells more e-Books than physical books.  Here’s a relevant snippet including a link to the Amazon press release: Since April the first, for every 100 print-and-paper books Amazon has sold, it’s also sold 105 e-books, according…

  • Interesting Tidbits for May 18th

    Things worth reading for May 15th through May 18th: It is alive! The Death of Email Has Been Severely Exaggerated – Nice piece by Rapleaf CEO Auren Hoffman– finally a defense of email! Netflix Owns The Evening Web | Fast Company – Interesting data– note, though, that Netflix owns the DATA part of the evening’s…

  • Super Storytelling Smackdown: “Smallville” vs. “Thor”

    This is a post about the difference between experiencing a story and remembering it later, a distinction that we pay too little attention to in the media world.  I’ll talk about theater, movies, TV, Superman, Thor and Shakespeare, and there will be spoilers… lots of ’em about the “Smallville” series finale, but I’ll be careful…

  • Missed Advertiser Opportunity: Fortune Mag’s “Kindle” Strategy

    The May 9th issue of Fortune Magazine contains a terrific 22 page article by Adam Lashinsky called “Inside Apple.” As has been much reported, Fortune withheld the article from its website. To read Lashinsky’s article, you have to subscribe (magazine subscribers get free iPad access), haul yourself to a newsstand or pay 99 cents at…

  • Interesting Tidbits for May 10th

    Things worth reading for May 10th: YouTube – SURPRISE MUSICAL – Gotta Share! – Must see! Media Firms Become More Willing to Work With Netflix – WSJ.com – Interesting take on the turning tide for IP based VOD. Fortune Keeps Apple Story Off Web, On iPad and Kindle | Peter Kafka | MediaMemo | AllThingsD…

  • New Delhi arrival: first thoughts…

    I arrived in New Delhi last night to attend and MC our launch of ad:tech New Delhi later this week.  It was a pleasant trip (thank you Continental Airlines) if just a little over 24 hours in length.  In a few minutes I’ll wander down to the lobby at the gorgeous Leela hotel in order…

  • Interesting Tidbits for April 18th

    Things worth reading for April 6th through April 18th: Facebook advertising: Facebook prepares to cash in on users’ data – latimes.com – “The Palo Alto company is looking to cash in on this mother lode of personal information by helping advertisers pinpoint exactly whom they want to reach. This is no idle boast. Facebook doesn’t…

  • Two terrific ad:tech SF opportunities!

    ad:tech San Francisco starts Monday afternoon, and I’m thrilled to announce that we have two great opportunities for conference attendees to be a bigger part of our sessions. Get Presentation Tips from the Best in the Business: Sign up today! Even experienced speakers can learn something new, and if you’re nervous standing in front of…

  • Interesting Tidbits for April 5th

    Things worth reading for March 16th through April 5th: IDEO: Five Companies That Mastered Social Media’s Branding Potential | Co.Design – Nice review of 5 strategies that worked. The Big Mobile and Desktop Platform Merge Is Underway: Mobile Technology News « – Nice piece from Om about a new kind of convergence: desktop and mobile.…

  • Fascinating TED talk by David Brooks

    This is well worth all 18 minutes.