BradBerens.com
Thoughts about where our real and digital worlds collide.

  • New Delhi arrival: first thoughts…

    I arrived in New Delhi last night to attend and MC our launch of ad:tech New Delhi later this week.  It was a pleasant trip (thank you Continental Airlines) if just a little over 24 hours in length.  In a few minutes I’ll wander down to the lobby at the gorgeous Leela hotel in order…

  • Interesting Tidbits for April 18th

    Things worth reading for April 6th through April 18th: Facebook advertising: Facebook prepares to cash in on users’ data – latimes.com – “The Palo Alto company is looking to cash in on this mother lode of personal information by helping advertisers pinpoint exactly whom they want to reach. This is no idle boast. Facebook doesn’t…

  • Two terrific ad:tech SF opportunities!

    ad:tech San Francisco starts Monday afternoon, and I’m thrilled to announce that we have two great opportunities for conference attendees to be a bigger part of our sessions. Get Presentation Tips from the Best in the Business: Sign up today! Even experienced speakers can learn something new, and if you’re nervous standing in front of…

  • Interesting Tidbits for April 5th

    Things worth reading for March 16th through April 5th: IDEO: Five Companies That Mastered Social Media’s Branding Potential | Co.Design – Nice review of 5 strategies that worked. The Big Mobile and Desktop Platform Merge Is Underway: Mobile Technology News « – Nice piece from Om about a new kind of convergence: desktop and mobile.…

  • Fascinating TED talk by David Brooks

    This is well worth all 18 minutes.  

  • Interesting Tidbits for March 16th

    Things worth reading for March 4th through March 16th: The State of the News Media 2011 – Here’s the direct study from Pew that Reuters summarized in the next link. Online readership and ad revenue overtake newspapers | Reuters – Reuters Summary: “For the first time, online readership and advertising revenue has surpassed that of print…

  • The Shakespeare Brand: Yesterday’s iMedia Talk now UP on YouTube

    UPDATE: More of the talk now embedded below. Yesterday I had the great pleasure of speaking at the iMedia Brand Summit– an event that I’ve been intimately associated with for years but at which I’ve rarely presented while wearing my research hat.  This talk is the seed of my next book length project, and I…

  • Interesting Tidbits for March 4th

    Things worth reading for February 26th through March 4th: FCC Moves to Redirect Phone Subsidies for the Poor – PCWorld Business Center – Big news, surfaced by @shellypalmer Facebook To Share Users’ Home Addresses, Phone Numbers With External Sites – Yikes!  “Facebook will be moving forward with a controversial plan to give third-party developers and…

  • Interesting Tidbits for February 23rd

    Things worth reading for February 16th through February 23rd: Information overload? Time to relax then | Technology | guardian.co.uk – Nice piece by Mr. Doctorow: “After years of discovering a new information resource, being consumed by it, finding it too much to bear, then getting on top of it, only to find myself being sucked…

  • Interesting Tidbits for February 15th

    Things worth reading for February 10th through February 15th: HP’s Open Innovation Strategy: Leveraging Academic Labs – Technology Review – “When Rich Friedrich of HP Labs looks into the future, he sees desks used as 3-D displays, printers that automatically tailor a newspaper to a reader’s tastes, faster and more secure cloud computing servers, and…