Things worth reading for March 4th through March 16th:
The State of the News Media 2011 – Here’s the direct study from Pew that Reuters summarized in the next link.
Online readership and ad revenue overtake newspapers | Reuters – Reuters Summary: “For the first time, online readership and advertising revenue has surpassed that of print newspapers.
“Online advertising revenue in the United States is projected to overtake print newspaper ad revenue in 2010, according to the latest report, the State of the News Media, from the Pew Research Center’s Project for Excellence in Journalism.”
LivingSocial in Talks to Raise $500 Million – WSJ.com – “LivingSocial Inc., a website offering daily coupons, is in active talks with investors to raise around $500 million to help fuel its expansion and keep up with rival Groupon Inc., according to people familiar with the matter.
“The move comes just three months after LivingSocial said it had raised $175 million from Amazon.com Inc. It isn’t clear what valuation LivingSocial is seeking or which investors are involved in the talks, but one person familiar with the matter said the company would like to raise $100 million from handful of marquee investors.”
Groupon Nightmare: Small Business Posie – Truly interesting article about the perils of using Groupon without proper planning.
All the Aggregation That’s Fit to Aggregate – NYTimes.com – The NYT’s Bill Keller on today’s journalism, including this ZING on HuffPo: ‘Last month, when AOL bought The Huffington Post for $315 million, it was portrayed as a sign that AOL is moving into the business of creating stuff — what we used to call writing or reporting or journalism but we now call “content.” Buying an aggregator and calling it a content play is a little like a company’s announcing plans to improve its cash position by hiring a counterfeiter.’
When Shakespeare Goes Disastrously Wrong – Funny Videos | Cracked.com – Very cute and worth a look.
What today’s brand marketers can learn from William Shakespeare — iMediaConnection Blog – Check out Gretchen Hyman’s kind coverage of my iMedia Brand Summit talk on Monday!
Facebook Users to Get Warner Bros. Movies – WSJ.com – The biggest part of this story is here: “Warner Bros.’ move also indicates that, at least for now, Facebook prefers to simply allow other companies to use its popular platform to set up their own virtual screening rooms, with Facebook taking a cut of sales.”
How To Do Propagation Planning – Really interesting deck.
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