Delight and paradox in Jeff Rosenblum’s book ‘Friction’

I’m delighted to share my first byline with The Drum, which is a review of “Friction” by my friends Jeff Rosenblum and Jordan Berg.

Here are the first few paragraphs:

Reading most business books is like watching the movie Groundhog Day, just without the funny bits. Such books bludgeon their readers with a single idea over many chapters. Sometimes it’s not a very good idea, and there’s no escape!

After a while I get: the premise, bored and out.

This is why I’ve concluded that most business books are really just HBR articles suffering from elephantiasis. (Google it.)

In contrast, one of the many things that make Jeff Rosenblum’s new book Friction: Passion Brands in the Age of Disruption — written with his friend and business partner Jordan Berg — an insightful pleasure to read is that the book gets more interesting the more you read.

Full disclosure before I forget: Jeff and Jordan are my personal friends and professional allies. I’ve known them for years, and I’ve been pleased to watch Questus, their agency, evolve from a scappy little shop into an award-winning creative powerhouse. Jeff and I talked about the masochistic pain of writing as he was using mental forceps to pull this book out of his brain. So I was already a Questus fan even before they sent me a copy of Friction.

After reading the book you’ll be a fan too.

Read the rest of the review on The Drum.

Then go buy the book on Amazon.

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