Category: Marketing

  • Missed Advertiser Opportunity: Fortune Mag’s “Kindle” Strategy

    The May 9th issue of Fortune Magazine contains a terrific 22 page article by Adam Lashinsky called “Inside Apple.” As has been much reported, Fortune withheld the article from its website. To read Lashinsky’s article, you have to subscribe (magazine subscribers get free iPad access), haul yourself to a newsstand or pay 99 cents at…

  • Two terrific ad:tech SF opportunities!

    ad:tech San Francisco starts Monday afternoon, and I’m thrilled to announce that we have two great opportunities for conference attendees to be a bigger part of our sessions. Get Presentation Tips from the Best in the Business: Sign up today! Even experienced speakers can learn something new, and if you’re nervous standing in front of…

  • Interesting Tidbits for March 16th

    Things worth reading for March 4th through March 16th: The State of the News Media 2011 – Here’s the direct study from Pew that Reuters summarized in the next link. Online readership and ad revenue overtake newspapers | Reuters – Reuters Summary: “For the first time, online readership and advertising revenue has surpassed that of print…

  • The Shakespeare Brand: Yesterday’s iMedia Talk now UP on YouTube

    UPDATE: More of the talk now embedded below. Yesterday I had the great pleasure of speaking at the iMedia Brand Summit– an event that I’ve been intimately associated with for years but at which I’ve rarely presented while wearing my research hat.  This talk is the seed of my next book length project, and I…