BradBerens.com
Thoughts about where our real and digital worlds collide.

  • The Experience Gap

    One way or another, we’re all in the experience creation biz, so it’s bracing to realize how bad we are at talking about actual experiences rather than memories. Back when I taught English Lit at U.C. Berkeley, I’d bring three balls to class. “This one,” I’d say holding up a ball, “is the thing we’re…

  • Why Amazon Will Buy Starbucks

    I’m not usually one for predictions with due dates. I see the trends, where the dominos are falling, but spotting precisely when a trend will happen is harder. This time, though, I’ll go out on a limb because two events this week have combined to make me think that Amazon will buy Starbucks within the…

  • Why Facebook is Creepier than Google

    A 2/18 article in the Wall Street Journal by Suzanne Vranica, Patience Haggin, and Salvador Rodriguez—Inside Facebook’s $10 Billion Breakup With Advertisers—shows that when it comes to restraining Facebook from tracking us the real power doesn’t lie with the U.S. Federal Government, which is still spinning its wheels on any regulation of Big Tech. (Congressional…

  • NFTs, 5G, HUD: Colliding Trends and the Intermediate Future

    I’m an NFT skeptic. They seem like digital litter—cybernetic landfill that will clutter the e-commons like plastic bags blowing across a public park. This skepticism is unusual for me. I’m usually an early adopter, as the elephants graveyard in my garage of once exciting/now vanished tech will attest. Blockchain makes sense when it comes to…

  • Overfocusing and Immersion

    The point of optical illusions like “Duck-Rabbit” and “Young Woman or Old Woman” isn’t that one of the options is correct. Instead, the point is that both are right even if you have to toggle back and forth, taking turns, to see each separately.  I have yet to find a good term to describe this…

  • Anti-Vaxxers and the Arts of Persuasion

    People decide with their hearts and then later justify those decisions with their heads.  Once you accept this, then how you approach communications changes because all communication is about persuasion in one way or another. Learning simply to ask the question, “where is the heart in this?” can be powerful, although it can also be…

  • Secret Stories: Microsoft, Activision, Spotify, Joe Rogan, Neil Young, Facebook

    When a big business story hits I try to ask myself, “what else is going on?”  When Amazon bought Whole Foods in 2017, for example, the obvious story was that the ecommerce giant wanted to tap into the nearly $800B annual U.S. grocery business. Less obvious was that by buying Whole Foods Amazon also acquired…

  • My 2021 (and 2020!) in Books

    This is the eighth year that I’ve kept a running list of every book that I’ve completed for the first time and then shared that list here as the first thing I post on either the last day of the old year or the first of the new. So why didn’t I post a list…

  • Micro-post: Why I miss “Glee”

    The last episode of Glee aired in March of 2015, more than six years ago. I still miss it even though the suds-to-singing ratio got out of whack in the final seasons, so I didn’t watch regularly.  Despite the high school soap opera—or maybe because there’s no escape from high school until graduation for most…

  • The Nature of Human Thought: “Stop Trying to Make ‘Fetch’ Happen.”

    One of the enduring mysteries of everyday cognitive life is why some things pop into our minds.  Today’s example for me happened while I was cleaning up the breakfast dishes. Out of nowhere the line, “Gretchen, stop trying to make ‘fetch’ happen. It’s not going to happen” from the classic movie Mean Girls came to…